Abstract

The difference between these two managers is entirely in one area—that of responsiveness to the human needs of their respective subordinates. Both were willing to fire ineffective people; both criticized; both demanded results; both reviewed and modified their organizations. The difference is not in what they did but in how they did it! In an age when management systems, computerization and mechanization have become so highly developed, isn’t the greates opportunity for increasing productivity now centered in the human portion of the equation? Slight increases in human attention to detail, organizational loyalty, job interest, and willingness to think and to dare to be innovative can result in major improvements in productivity, effectiveness and, in a true sense, increased profit. Isn’t it time to emphasize and reward the development of cooperative and productive employee groups and to stop rewarding those false managers who destroy and dehumanize for their own short run profit? Perhaps the newest ideas in management are really the oldest ideas—Leadership, Fairness, Loyalty, and Ethics.

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