Abstract
Because the definition of content has expanded to include everything from text, graphics, audio, video, data, or any combination of these, determining the right mix of content to ensure relevance and profitability requires publishers to pay significantly more attention to the needs of their audience. This article guides publishers through the content strategy development process and shows how decisions made regarding content strategy influence the publisher’s content management and distribution functions as well. The article also includes a detailed list of the latest in content creation, management, production, and distribution trends, along with a clearly stated implication for each.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
