Abstract
Notes on Contributors Acknowledgements Introduction J.Melissen PART I: THE NEW ENVIRONMENT The New Public Diplomacy: Between Theory and Practice J.Melissen Rethinking the 'New' Public Diplomacy B.Hocking PART II: SHIFTING PERSPECTIVES Power, Public Diplomacy and the Pax Americana P.van Ham Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and Norway A.K.Henrikson Public Diplomacy in the People's Republic of China I.d'Hooghe Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy P.Sharp The EU as a Soft Power: The Force of Persuasion A.Michalski PART III: IMPROVING PRACTICE Culture Communicates: US Diplomacy that Works C.P.Schneider Making a National Brand W.Olins Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm? S.Riordan Training for Public Diplomacy: An Evolutionary Perspective J.Hemery Index
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