Abstract
The hallmark of the new breed of European manager is cross‐cultural and linguistic fluency to achieve competitive edge in the European marketplace. There is a need to acquire and develop certain key competencies in order to live harmoniously and work effectively in this international environment. These requirements are reflected in the recruitment and selection of European managers. The changing face of European management presents new training challenges and opportunities, with the emphasis on developing cross‐cultural awareness, the ability to work in multicultural teams and to communicate across cultures.
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