Abstract

Islamic da’wah is an invitation disseminated in a peaceful way without violence. Thats why, to communicate the da’wah may needs gentleness, approach, and strictly prohibited in forcing. Along with the development of the times, it is necessary to develop methods and strategies in preaching. Sources of da'wah methods include the Al-Quran, the Sunnah of the Prophet, the life history of the Companions, and the jurists and experience. The problem of the da'wah methodology faced by today's society is the very rapid development of technology. In Bandung Regency, West Java, there is a new gallery called the Rasulullah SAW Gallery. This gallery is the first gallery in Indonesia that presents Islamic content with interactive technology nuances. This technology is used as a medium of communication in preaching in the hope of attracting interest and increasing public knowledge about the history of the journey of Islamic preaching by the Prophet Muhammad to the archipelago, especially West Java. One of the objectives of the Rasulullah SAW Gallery is to become a media of da'wah, of course there is an update of the da'wah method used. This study uses a qualitative descriptive method with data collection through observation, interviews, questionnaires, and literature studies. The data obtained comes from factual conditions in the field when conducting research, so the data obtained will be analyzed and data checked with related literature. The results of this study are expected to be able to find the application of the new concept of da'wah that is most memorable to the community.

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