Abstract
Trust has been shown to be a key component of a successful business-to-business (B2B) relationship. However, recent studies have pointed to the potential adverse effects on different aspects of the relationship, with a lack of knowledge on how calculative trust and relational trust interact and their ramifications for long-term relationships, particularly in the agri-food context. Fifteen semi-structured interviews were conducted among different members of the rainbow trout and lamb supply chains in Canada. The data indicated that both types of trust can coexist in a long-term relationship, and while calculative trust can give rise to adverse effects such as complacency and payment delays, relational trust can help alleviate some of those impacts.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of International Food & Agribusiness Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
