“The music never stopped”: naming businesses as a method for remembering the Grateful Dead

Abstract

ABSTRACTMemorialization on the cultural landscape is a common method of celebrating the legacy of an event or person significant to the history of geographical location. The Grateful Dead is a band that continues to define the ideals of the late-1960s San Francisco Sound through their music’s creative freedom and inclination toward experimentation. Although the original lineup of the Grateful Dead is no longer intact, the spirit of the music they created and their psychedelic appeal has been preserved on the cultural landscape. Despite differing reasons for naming their business after the band, hundreds of business owners in the United States have collectively preserved the Grateful Dead’s presence on the cultural landscape. In this paper we explore the distribution of businesses in the United States with Grateful Dead-related names, and how the presence of these business names enriches the cultural landscape with the memory of the band’s music as a product of the iconic San Francisco Sound.