Abstract
This article focuses on the liquor and tobacco industries. These two industries were chosen because they have been catapulted into the foreground of the societal marketing polemic as a result of the widespread agreement that the consumption of their products can cause serious damage to personal and social welfare. The legal and social context In which tobacco and liquor products are marketed internationally and in South Africa are discussed. Some general conclusions are drawn from this review which will have implications not only for the two industries involved, but society as a whole.
Highlights
The purpose of this article is to provide a review of the legal and social context in which tobacco and liquor products arc marketed internationally and in South Africa.The South African situation will be discussed in greater detail than will the international situation
Current legal and voluntary regulations concerning the marketing of cigarettes and alcoholic beverages in South Africa will be reviewed, as will the current social demands and pressures being placed on the two industries
In 1984 Professor Roussouw, president of the South African Nutrition Society, stated that there was a notable absence of anti-smoking legislation in South Africa and he attributed this to vested interests in the tobacco industry
Summary
The purpose of this article is to provide a review of the legal and social context in which tobacco and liquor products arc marketed internationally and in South Africa. The South African situation will be discussed in greater detail than will the international situation. Current legal and voluntary regulations concerning the marketing of cigarettes and alcoholic beverages in South Africa will be reviewed, as will the current social demands and pressures being placed on the two industries (as ascertained mainly from media releases)
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