Abstract

If one walks down Karl-Marx-Strase in the Neukolln district of Berlin, for example observing the street life at the busy crossing of Rathaus Neukolln, the intersection of one subway line and several bus lines, one can see shoppers, residents, local employees, and commuters on their way to work or nearby schools squeezing out of the subway exits. Most sidewalks are heavily crowded with people, whereas others are almost empty. At second sight, one might also notice that the lively sidewalks host a variety of smaller and medium-sized stores of many kinds: bakeries, flower stores, hair and nail salons, grocery stores, butchers, several takeaways, diners and restaurants, cafes, textile and shoe stores, cell phone stores, as well as chain stores, bank branches, and supermarkets; the opposite sidewalks host block-long chain stores or vacant warehouses.

Highlights

  • Further attention was paid to the question of how local independent retailers and service providers have tried to adapt to changes in retail, trade, and shopping patterns

  • The local retail and gastronomic businesses need to address the new consumer expectations that have shifted as a result of e-commerce, shifting time structures with longer working hours for customers and business employees, and the presence of shopping centers

  • The comparatively low purchasing power of the long-term residents, the urban renewal’s numerous construction sites along the street, the heightened competition through e-commerce, adjacent shopping malls, new chain stores, and the rising commercial and residential rents have resulted in a shift toward a more lifestyle-oriented shopping experience that is supported by the local urban renewal program

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Summary

The Meso-Level

If one walks down Karl-Marx-Straße in the Neukölln district of Berlin, for example observing the street life at the busy crossing of Rathaus Neukölln, the intersection of one subway line and several bus lines, one can see shoppers, residents, local employees, and commuters on their way to work or nearby schools squeezing out of the subway exits. Likewise important are the city’s radial thoroughfares, crowded shopping streets that form the cultural, social, and commercial hearts of Berlin’s many districts Four of such streets are Müllerstraße in Wedding, Schloßstraße in Steglitz, Turmstraße in Moabit, and Karl-Marx-Straße in Neukölln.[12]. These streets are important for Berliners, as places to buy everyday supplies and specialty items, and as historically significant socio-cultural strongholds. The long-awaited re-opening of the public square was meant to be the “coronation” of the local urban development program Aktion KarlMarx-Straße.[24] This program aims to transform the street into a “young, dynamic and international” corridor, with open spaces for “encounter, experience, action.”.

The Street’s Physical
The Street’s Physical History
33 Source
The Street’s Retail History and its Current Changes
The History of Local Urban Renewal
55 Source
58 Source
Courtesy
The Current
Findings
Summary
Full Text
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