Abstract

Corporate Social Responsibility is realized by many organizations and they are concerned with it. This research paper deals with the effect of CSR on employee commitment with the mediating effect of self factors. It aims to analyze the CSR relationship on employee commitment with mediating effect of self factors such as meaningfulness, self-esteem and emotional appeal among selected home appliances company. The hypothesis is tested using Process macro (Hayes 2013). The findings revealed that there is direct relationship between CSR and employee commitment. It is also proved that there is a mediating effect of self factors between the CSR and employee commitment.

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