Abstract

ABSTRACT This study draws on organizational learning and strategic decision-making theory to develop a conceptual framework to explore how the selection measures of BDA systems and external support partners are linked to BDA system quality, and how these influence firms’ competitive position. Through a cross-sectional survey of 523 IT professionals from the US, UK, and India, using path analysis and structural equation modeling, we found that the information systems selection process, enhanced by knowledge management capabilities, is positively related to the BDA system quality and firms’ performance. However, inconsistent with prior studies on transactional systems, we found no support for the hypothesis that software vendor criteria influence BDA quality. Also, in selecting systems and external facilitators, organizations appear to be pivoting towards parameters that are considered “emerging”, such as cloud computing, DevOps, and agile experiences, as they increase the likelihood of unlocking business value from BDA.

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