Abstract
The media plays a prominent role in the life of contemporary society due to its superior ability to communicate news and information. As a result, the media are often relied upon within the political, social, and cultural process, especially if the community wants to adopt a particular idea and spread it among its circles. The importance of media institutions in promoting and establishing a culture of dialogue in societies is the focus of this research. This paper came to a conclusion that the media serves as the voice of the citizen who seeks safety, growth, tolerance, and love; Tolerance principles must be attached to the mass media, education, and awareness in society, and efforts must be made to devote them in cultural and media discourses; media discourses have not been free of tribalism and ideology; to construct the nation's future, dialogue is required, as is open to rules that take into account the totality of human experiences and attempt to ground them
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