Abstract
This chapter aims at a conceptual clarification of mass media’s influence on high-tech policy decisions. It deals with two major questions: (1) Do the mass media matter for innovation policy and thus also for high-tech policy? (2) Are the media interested in high-tech policy as a central field in innovation policy? The questions are answered theoretically in the following steps: First, it is argued that the mass media play an important role as actors in innovation systems and therefore are also relevant for high-tech policy decisions. The argument focuses on three different perspectives: processes, functions and structures in innovation systems. Second, factors influencing the activity level of media discourse are drawn from agenda-building and news selection theories. News values of innovation policy and high technologies are identified as important preconditions for the activity level of media discourse. The chapter concludes with proposing a theoretical framework integrating the interplaying factors.
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