Abstract
development, the development role of the mass media in any country can only emerge from the interaction of that society's major social factors. An analysis of these factors in Pakistani society can guide us in determining what corrective measures need to be taken to ensure an optimal role for the mass media in the process of nation building and economic progress. The hypothesis underlying this approach is that no study of the mass media can be conducted in isolation from the rest of the economy, and that an operational evaluation of the performance of individual media by itself cannot offer the long-term insights that are needed to develop the mass media institutions in Pakistan.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
