Abstract
This legal paper considers the threat to personal privacy and data protection implied by a World of Ambient Intelligence (AmI). Such a World offers the potential of a personalised society but may also enable an environment of absolute surveillance. Core analysis concentrates on the terse relationship between EU Data Protection Law and US vested interests in order to identify the lacunae which may lead to legal uncertainty in an AmI World. This analysis is then used to develop an argument calling for the considered use of all regulatory solutions that might effectively enforce the protection of personal privacy. The paper concludes that an AmI World presents a significant threat to personal privacy. If not legally addressed, such a society will render the individual mobile but transparent in a space contracting over time.
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