Abstract

Abstract The Millennials (born between 1979 and 1988) have been described in the library and education literature as a unique generation who are more technologically advanced and of higher intelligence than preceding generations. They have also been described as being extremely adept at using Web 2.0 technologies and avid content creators on the Internet. Commentators in the literature suggest that libraries focus their energies on designing services that appeal to this technically sophisticated user group. The authors examine some of the statements made about this generation by leaders in the field of librarianship and education in light of actual data and studies and conclude that these assertions do not seem to be based on solid research. The authors find that the Millennial generation may not be as unique as described; their technical abilities and use of Web 2.0 tools do not seem to be so very different from those of people in older age groups. Also, research into IQ scores and brain development does not positively confirm that this generation is any more intelligent than people in previous generations. The paper concludes with recommendations for libraries and educational institutions that serve this generation. The authors suggest that librarians take a more critical approach when evaluating research about the Millennial generation. In addition, the authors recommend that libraries investigate the true nature of their users through focus groups, surveys, usability studies or other methods so that they can develop services that meet actual needs and abilities.

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