Abstract

From a tourism point of view, tourists' expectations should ideally be in line with reality when traveling to a destination. Desires and facts must be balanced with the compensation issued. For this reason, destination management is not only concentrated on profits, but channeling beauty that triggers attraction. This scientific article reviews the strategy for developing cultural tourism in Kutai Lama which is driven by infrastructure restructuring. Qualitative methods were used to validating the FGD and the BMC approach. All tourism stakeholders are involved in formulating and developing Kutai Lama tourism development plans. The first priority is business improvement as a cultural tourism operational guide. In its implementation, the values contained in culture are integrated with the tourism industry via a partnership framework. Furthermore, even though external accessibility is relatively close, wide spatial land, economic potential, and strong social bonds play a key role, it is found that the level of cooperation among local communities is weak, the development of existing destinations is still stagnant, and tourism facilities are proven to be poor.

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