Abstract
Uses and gratifications research helps in finding out how audience makes use of mass media to gratify their needs. Media research can help both the industry and the academia to map audience behaviour which is very much connected to various factors such as geography, culture, education and socio-economic circumstances. This research conducted among students reveals that students make use of the Internet primarily with an entertainment motive, and only secondarily for education and current affairs knowledge. The study also reveals that digital divide is widely prevalent and it is an important issue to be looked at especially in terms of gender, though the digital divide has been narrowing among students in terms of geography.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
