Abstract
This study examines the impact of Instagram Stimulus and Electronic Word of Mouth (e-WOM) on visiting interest in Café Jolotundo Glamping & Edu Park using quantitative research methods. Data were collected through a survey with a Likert scale from 96 respondents who have visited or plan to visit the café. Results indicate no significant effect of Instagram Stimulus on visiting interest (Sig = 0.670, t = 0.427 < t-table 1.989). However, e-WOM significantly influences visiting interest (Sig = 0.000, t = 6.933 > t-table 1.989). The F test results (F = 58.530 > F-table 3.09, Sig = 0.000) show that Instagram Stimulus and e-WOM together affect visiting interest. The R Square value of 0.557 indicates that 55.7% of visiting interest is explained by these variables, while the remaining 45.2% is influenced by other factors not covered in this study.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
