Abstract
This study examines the influences of motivation, opportunity, and ability on customer to customer online know-how exchange and social identity as a moderator in Indonesian Z generation. This study focuses on the behavior of Indonesian Z generation. The study is designed to be quantitative in nature. The causal relationship between variables will be investigated via an online questionnaire that will be distributed to Indonesian Z generation.
Highlights
Internet users in Indonesia continue to increase
Young people in the [20-24] year age range and [25-29] years old showed a plunge in the use of internet of up to 80 percent of the total internet users in Indonesia. This figure is relatively high compared to other age groups within the population based on recent research released by the Association of Internet Service Providers in Indonesia. 22.3 million young adults aged between [20-24] years are the main users of internet, which is equivalent to 82 percent of the total population
This study aims to examine whether Indonesian Z Generation’s motivation, opportunity and ability lead to C2C online know-how exchange with social identity as a moderator
Summary
Internet users in Indonesia continue to increase. There are approximately 88.1 million internet users in early 2016. Young people in the [20-24] year age range and [25-29] years old showed a plunge in the use of internet of up to 80 percent of the total internet users in Indonesia. This figure is relatively high compared to other age groups within the population based on recent research released by the Association of Internet Service Providers in Indonesia. Internet technologies have transformed communication into electronic platforms, such as online discussion forums, group chat, blogs and consumer reviews Consumers offer their opinions and experiences related to product consumption online, and this information can reach a large number of people who are geographically dispersed. This study aims to examine whether Indonesian Z Generation’s motivation, opportunity and ability lead to C2C online know-how exchange with social identity as a moderator
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