Abstract

 
 
 
 This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.
 
 
 
 
Highlights
In recent years, technological development is more sophisticated and continues to be more advanced than past several years
This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users
This research is a quantitative study with trust, information quality, and purchase decisions as variables
Summary
Technological development is more sophisticated and continues to be more advanced than past several years. The most conspicuous from the advancement is a gadget and the tendency of people to do activities in cyberspace such as buying through the internet or online shopping. Internet development evolves rapidly, which very helpful for ordinary people in online shopping. Observing the statistics data in APJII sites (Asosiasi Penyedia Jasa Internet Indonesia) reveals that the internet user keeps on growing each year in Indonesia. With the increase of internet users yearly in Indonesia, it can encourage online shopping users’ enormous potential, and plenty of e-commerces are established in this country; one of them is Shopee. It’s headquarter in Singapore, the company was established in 2015, and the company has a powerful influence to make online shopping wider in Indonesia.
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