The influence of the media on the history of business success

Abstract

All the main indicators related to entrepreneurship have increased since 2011 (Global Entrepreneurship Monitor 2018, 2019). The positive perception of this phenomenon was boosted by the socio-economic situation and by a specific agent of the entrepreneurial ecosystem: the economic specialized media. The aim of this study is to demonstrate that the economic media has given their readers an excessively positive discourse, linked to success and to the lack of analysis of the entrepreneurial phenomenon. The sample is defined in terms of a linguistic corpus comprising content related to entrepreneurship drawn from the digital editions of the three most important Spanish economic newspapers for the period 2010 to 2018. A systematic standardize assignment of categories to the contents and an analysis of the relationships between those categories has been carried out (Riffe et al. 2019). These categories are ‘number of contents’, ‘information treatment’, ‘percentage of success stories’, ‘percentage of content analysis’ and ‘sources’. The results reveal a clear intention of the media to offer an overly optimistic perception of the entrepreneurial phenomenon considering the survival rate of the projects mentioned. There is evidence for a selection of information linked to success, a lack of follow-up of the stories and a poor preparation by the media, which lacks specialized journalists and, above all, replicates agency contents. This study provides empirical evidence that helps to identify the optimistic perception imposed by the media for the entrepreneurial phenomenon. This perception, together with other relevant facts, contribute to the creation of an ‘information bubble’ (Cervantes-Zacares 2019) during the period under study.