Abstract
The purpose of this study is to determine and analyze the influence of supply chain management against consumer loyalty supermarket Maximart Thamrin Plaza Medan. The research method used is descriptive analysis method and simple linier regression analysis method which is statistically processed with SPSS version 16.0 for windows, that is with F-test model, t-test, and coefficient of determination (R2). Researcher take sample by purposive sampling method, that is sampling technique by using certain criterion or consideration. The result of determination coefficient of determination (R2) adjusted (adjusted R square) is obtained value equal to 0,105, it means that free variable of supply chain management able to explain 10,5% of influence to dependent variable to self-service loyalty Maximart Thamrin Plaza Medan, while the other 89.5% is explained by other variables.
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