Abstract
This study aimed to analyze the effect of the strategic orientation dimension on the culinary business market performance in Kendari City during the Corona Virus Disease Pandemic. The method used was descriptive quantitative with a non-probability sampling approach with purposive sampling technique. The population was culinary business actors who still survive and have been running for the business more than 2 years during the COVID-19 pandemic. The sample in this study only obtained 38 respondents. The data analysis technique in this research was path analysis using SmartPLS VS 3.0. The results showed an analysis of the strategic dimensions that have an aggressive attitude and had significant effect on market performance so that culinary business actors can improve their market performance during the COVID-19 pandemic.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
