Abstract
This research was determine the effects of store layout, interior display, and human variable related to shopping orientation at Matahari Basko Grand Mall Padang. This research have done by customer Matahari Basko Grand Mall Padang. The population of this research were all of the customer Matahari Basko Grand Mall Padang in Padang City, and the sample was 100 respondent. The technic sampling in this research was propability sampling with the accidental sampling. The technic of analysis data used Multiple Regression by SPSS Version. 16.0 program. This results showed that store layout have positive and significant effect related to shopping orientation, with the calculation gained (tcount = 2,568 dan Sig. 0,012 < 0,05), interior display have positive and significant effect related to shopping orientation, with the calculation gained (tcount = = 2,568 and Sig. 0,012 < 0,05), and human variables have positive and not significant effect related to shopping orientation at Matahari Basko Grand Mall Padang.Keywords : Shopping Orientation, , Store Layout, Interior Display, dan Human.
Highlights
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This research was determine the effects of store layout, interior display, and human variable related to shopping orientation at Matahari Basko Grand Mall Padang
This research have done by customer Matahari Basko Grand Mall Padang
Summary
The Influence Of Store Layout, Interior Display, And Human Variable Related To Shopping Orientation At Matahari Basko Grand Mall Padang. Menurut (Kurniawan, Denny; dan Yohanes, 2013) pemasaran aktif yang lebih berorientasi pada pelanggan lebih banyak digunakan oleh pelaku bisnis, meskipun hal ini mengharuskan pelaku bisnis tersebut mendefinisikan “want and need” dari sudut pandang konsumen. Harapan tersebut harus diciptakan oleh toko yang kemudian membuat timbulnya motif untuk segera mewujudkannya dalam bentuk tindakan pembelian. (Kurniawan, Denny; dan Yohanes, 2013) mengatakan bahwa store atmosphere yang ditawarkan produsen jika ditanggapi dengan positif oleh konsumen akan memperoleh peluang besar bagi tempat tersebut untuk dikunjungi. Retailer dalam hal ini manajemen toko diharapkan mampu mendesain store atmosphere yang memiliki daya tarik yang kuat kepada konsumen sehingga mampu membuat situasi menjadi nyaman dan menyenangkan bagi konsumen. Berikut ini adalah data penjualan pertahun MDS Basko Grand Mall
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