Abstract
Social networks are crucial in shaping consumers behavior and influencing market outcomes. These networks connect individuals and groups, facilitating the exchange of values, ideas, and information. Consumers within these networks are influenced by their social ties and interactions, leading to changes in attitudes, perceptions, and purchasing decisions. The structure and characteristics of these networks can impact the overall market dynamics, affecting product adoption, brand awareness, and overall market performance. Thus, understanding the influence of social networks on consumers behavior and market outcomes is essential for businesses to develop effective marketing strategies and succeed in a highly connected world. This paper will utilize data from social and economic networks to analyze and identify key network attributes that are influential from various perspectives, drawing resources from an extensive real-world database and supporting theories. This study aims to provide practical implications for marketers and businesses who seek to optimize their strategies in building market success, also for researchers, academics, and other interested parties that can benefit from the results by learning how to apply network analysis in their studies.
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