The Influence of Social Media Use, E-Commerce, and Korean Wave on The Entrepreneurial Interest of Dharma Andalas University Students
This study examines how social media, E-commerce, and the Korean wave positively influence entrepreneurial interest among Dharma Andalas University students, with all factors showing significant effects; it suggests leveraging these elements for entrepreneurial development supported by university initiatives.
Background: Unemployment remains a persistent issue that could be mitigated through entrepreneurship. One cause was the lack of interest in and awareness of entrepreneurship among students.Purpose: This study's objective is to assess the impacts of social media usage, E-commerce, and the Korean wave on the entrepreneurial interest of students at Dharma Andalas UniversityDesign/methodology/approach: A quantitative approach was employed with a sample of 133 students from the University of Dharma Andalas. Data were gathered through online questionnaires and analyzed using multiple linear regression in SPSS.Findings/Results: The research outcomes reveal that (1) the use of social media has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University; (2) e-commerce has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University; (3) the Korean wave has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University; and (4) the use of social media, E-commerce, and Korean wave has a positive and significant effect on the entrepreneurial interest of students at Dharma Andalas University.Conclusion: Students are encouraged to leverage social media, E-commerce, and the Korean wave for entrepreneurial opportunities, with universities supporting them through training and offering business incubators. Originality/value: This study offers a novel contribution by highlighting the importance of the Korean Wave in entrepreneurship. Keywords: social media, e-commerce, Korean wave, business, entrepreneurial interest
- Research Article
18
- 10.26740/jepk.v4n2.p164-172
- Mar 18, 2017
- JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN
This study aimed to analyze the influence of social media utilization, motivation and knowledge of student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo either partially or simultaneously. Research conducted a quantitative study. The population in this study Economy class students in 2009-2010 to 650 with a total sample of 247 students. Methods of data analysis using multiple linear regression analysis technique. The results showed that the partial use of social media and motivation significant effect on student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo, while knowledge has no influence on the interest in entrepreneurship in students of Economics, University of Muhammadiyah Sidoarjo. Simultaneous use of social media, motivation and knowledge significantly influence student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo
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- 10.54209/iem.v1i01.2
- Jan 1, 2023
- International Journal of Economics and Management
This study aims to determine whether entrepreneurship education, the use of social media and the availability of information affect the interest in entrepreneurship, to determine whether self-efficacy affects the interest in entrepreneurship, to determine whether self-efficacy is able to moderate entrepreneurial education to the interest in entrepreneurship, to determine whether self-efficacy is able to moderate the use of social media on the interest in entrepreneurship and to find out whether self-efficacy is able to moderate the availability of information on the interest in entrepreneurship. The total population in this study amounted to 374 students of the Faculty of Business Economics, Harapan University Medan, and the sample taken was 30% from 374 to 112 people. The analysis technique used is multiple linear regression and MRA.The results showed that entrepreneurship education, use of social media and availability of information had a significant effect on interest in entrepreneurship, self-efficacy had an effect on interest in entrepreneurship, self-efficacy moderated the effect of entrepreneurship education on interest in entrepreneurship, self -efficacy did not moderate the effect of using social media on interest in entrepreneurship, and self-efficacy did not moderate the effect of information availability on entrepreneurial interest in students of the Faculty of Business Economics, Universitas Harapan
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- 10.57235/aurelia.v3i2.2518
- Jul 1, 2024
- AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
This research aims to determine the influence of entrepreneurial motivation and knowledge on entrepreneurial interest in PIPS students at the University of Riau. The type of research used is quantitative research. The data collection method uses a questionnaire or questionnaire method. The population in this study is PIPS students class of 2021 consisting of 115 students from the Economic Education study program, 80 students from the History Education study program and 82 students from the Pancasila and Citizenship Education program. With a total number of 280 students. Data analysis techniques use descriptive analysis and Multiple Linear Regression analysis. The results of the research show that there is an influence of Entrepreneurial Motivation (X1) on Entrepreneurial Interest (Y) in students of the PIPS Department, Class of 2021, Riau University. There is an influence of Entrepreneurship Knowledge (X2) on Entrepreneurship Interest (Y) in students majoring in PIPS Class of 2021 at Riau University. There is an influence of Entrepreneurial Motivation (X1) on Entrepreneurial Interest (Y) in PIPS Department students Class of 2021, Riau University.
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1
- 10.61132/pajamkeu.v1i5.831
- Dec 31, 2024
- Pajak dan Manajemen Keuangan
The aim of this research is to: 1) determine an influence of entrepreneurial learning on the entrepreneurial interest of students in the UNS Office Administration Education study program; 2) determine an influence of the social environment on the entrepreneurial interest of students in the UNS Office Administration Education study program; and 3) determine an influence of entrepreneurial learning and the social environment together on the entrepreneurial interest of UNS Office Administration Education students. This research uses a quantitative approach with correlational methods. The population in this research is all students from the 2019 and 2020 Office Administration Education Study Program, totaling 113 students. This research uses a proportional stratified random sampling technique for sampling. The data analysis in this research uses multiple linear regression analysis techniques with the help of the IBM SPSS 24.0 program. The research results show that: 1) there is a positive influence of entrepreneurial learning on interest in entrepreneurship as evidenced by the calculated t value (1.712) > t table (1.658). 2) there is a positive influence of the social environment on interest in entrepreneurship as evidenced by the calculated t value (2.099) > t table (1.658). 3) there is a positive influence of entrepreneurial learning and the social environment together on interest in entrepreneurship as evidenced by the value of Fcount (6.287) > Ftable (3.08). The research results also show that entrepreneurial learning and the social environment together can influence interest in entrepreneurship by 10.3%, while the other 89.7% is influenced by other variables. Therefore, the overall results of this data analysis support the existing hypothesis.
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6
- 10.37335/ijek.v11i1.185
- Jun 29, 2023
- International Journal of Entrepreneurial Knowledge
Vocational secondary education (SVHS) aims to educate students to work in certain fields, but not a few SVHS graduates contribute to the unemployment rate in Indonesia. The best solution to reduce the high unemployment rate is entrepreneurship. However, student interest in entrepreneurship is still relatively low. This research is quantitative descriptive research with a survey approach that aims to analyze the effect of the method of edupreneurship practice-based business center and school environment on interest in entrepreneurship, with entrepreneurial motivation as a mediating variable. The data collection methods carried out in this study were interviews, closed questionnaires, and documentation. The population in this study were class XI students of State Vocational High School 1 Purbalingga for the 2022/2023 academic year, with a sample of 84 respondents who were determined using purposeful sampling and simple random sampling. At the same time, the data analysis techniques used are instrumental tests, classical assumption tests, and hypothesis testing. The results of the research and data analysis show that first, there is a positive effect of the method of edupreneurship practice-based business center on students' interest in entrepreneurship; second, there is a positive effect of the school environment on students' interest in entrepreneurship; third, there is a positive effect of the entrepreneurial motivation on students interest in entrepreneurship; fourth, there is a positive effect of the method of edupreneurship practice-based business center on students interest in entrepreneurship through entrepreneurial motivation; and fifth, there is a positive effect of the school environment on students interest in entrepreneurship through entrepreneurial motivation. This research includes recommendations for schools, teachers, and students. This research's contribution and added value are in the form of theoretical and practical benefits.
- Research Article
- 10.33487/edumaspul.v7i2.7451
- Oct 1, 2023
- Edumaspul: Jurnal Pendidikan
The purpose of this study is to determine and analyze the effect of entrepreneurial knowledge and the use of social media on student entrepreneurial interest, both individually and simultaneously. This research method is quantitative, uses multiple linear regression models, and applies statistical analysis using SPSS software version 26. The research population includes STIE Galileo students in the even semester of 2022/2023, and the sampling technique was carried out using the Slovin formula, which resulted in 74 students as randomly selected samples. The results of this study indicate a significant influence between entrepreneurial knowledge and the use of social media on student entrepreneurial interest, both partially and jointly. The findings of this study can strengthen entrepreneurial knowledge and social media utilization as an effort to stimulate students' entrepreneurial interest.
- Research Article
1
- 10.31294/khi.v5i2.496
- Jan 1, 2014
- Khasanah Ilmu - Jurnal Pariwisata Dan Budaya
The small interest of students BSI Yogyakarta in entrepreneurship became an the problems which is the focus of this study. This situation is indicated by the least amount of students the following sort course entrepreneur that ever into a work program BSI Entrepreneur Center. Based on this, researchers attempted to knowing several factors such as the social environment, consumer behavior and perception against student interest in entrepreneurship. The method used is quantitative descriptive with multiple linear regression analysis for knowing effect independent variables against the dependent variable either partially or simultaneously. T tests were done partially for social environment and consumer behavior no effect against the interest of students in entrepreneurship. Perception as an independent variable last as measured by t test showed significant effect against the interest of students in entrepreneurship. While the simultaneously based on the results of F test showed the significant influence between variable social environment, consumer behavior and perception simultaneously against interest of BSI Yogyakarta students in entrepreneurship. Keywords : socialenvironment , consumer behavior , perceptions Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:Table Normal; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Calibri,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;}
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23
- 10.30998/prokaluni.v2i0.105
- Feb 8, 2019
- Prosiding Seminar Nasional Pendidikan KALUNI
Abstract. This study aims to find out how to foster interest in student entrepreneurship and to determine the effect of entrepreneurship education and self efficacy on students' interest in entrepreneurship, the research method used is explanatory survey with a quantitative approach. The subjects of this study were students in one of the high schools in Indonesia. Samples taken from the existing population were done by simple random sampling with as many as 60 students. Data analysis techniques used to answer the research objectives are divided into 3, namely: confirmatory factor analysis, regression analysis, and one way ANOVA. The results of the study show that entrepreneurship education does not influence the interests of student entrepreneurship, and self-efficacy has a significant effect on students' interest in entrepreneurship or has a role in the interest of student entrepreneurship. Another finding from this study is that entrepreneurship education and self-efficacy influence student interest in entrepreneurship. This shows that entrepreneurship education and self-efficacy will provide experience indirectly to someone to have an interest in entrepreneurship, because at least someone or students have knowledge of how to run a business, how to deal with problems in business, how to market products or services, how to access capital and so on . Keywords: entrepreneurship education, self efficacy, interest in entrepreneurship
- Research Article
11
- 10.20961/jkb.v25i2.44990
- Dec 30, 2020
- Jurnal Kewirausahaan dan Bisnis
Entrepreneurship learning in higher education has a strategic role in developing students' interest in entrepreneurship. This study aims to determine the determinant factors of student interest in entrepreneurship as an evaluation material for entrepreneurship learning, especially in fisheries and marine colleges. This study uses a quantitative approach through descriptive correlational methods. The number of respondents was 110 students of the College Marine Technology of Balik Diwa Makassar. The data were collected through a questionnaire instrument using a Likert scale and analyzed using multiple regression analysis. The results showed that 43.6% of students' interest in entrepreneurship was simultaneously influenced by factors of income expectations (X 1 ), family support (X 2 ), and entrepreneurial learning (X 3 ). The regression equation for student interest in entrepreneurship is Y = 1.112 + 0.302X1 + 0.736X2 + 0.284X3. Income expectations and family support as well as entrepreneurial learning together influence respondents' interest in entrepreneurship (P <0.05). Entrepreneurship learning provided the lowest contribution to student entrepreneurial interest. Learning methods and facilities need special attention in increasing student entrepreneurial interest. These entrepreneurial learning methods and facilities must be able to develop entrepreneurial spirit and activities based on family environment activities supported by science and technology. Keywords: entrepreneurship learning, family environment, fisheries and marine, income expectations, interest in entrepreneurship
- Research Article
- 10.37676/jema.v2i2.1032
- Dec 4, 2025
- Jurnal Ekonomi, Manajemen, Akuntansi
The purpose of this study is to examine whether there is an influence of social media use, entrepreneurial knowledge and self-efficacy on entrepreneurial interest in students in Bengkulu City. The method used in this study is a quantitative method where data is obtained through distributing questionnaires to respondents. This study focuses on management students of class 22 of the Faculty of Economics and Business, Dehasen University, Bengkulu. Based on the characteristics of the study, a sample of 61 people was obtained. The results of this study show the results of multiple regression Y = 3.863 + 0.417 X1 + 0.341 X2 + 0.243 X3, the results of the t-test X1 0.001, X2 0.005 and X3 0.032 the results of the three variables are below 0.05, the results of the F test 0.000 <0.05 the results state that the variables of social media use, entrepreneurial knowledge and self-efficacy have a positive and significant effect on entrepreneurial interest in students in Bengkulu City. And the results of the determination coefficient test in this study were 0.527, which means that the independent variable had an influence of 52.7% on the Y variable.
- Research Article
- 10.2139/ssrn.3415430
- Jul 5, 2019
- SSRN Electronic Journal
Effect of Entrepreneurship Education, Family Environment and Self Efficacy on Interest of Entrepreneurship State University of Jakarta Student
- Research Article
10
- 10.7777/jiemar.v2i6.219
- Oct 21, 2021
- Journal of Industrial Engineering & Management Research
The purpose of this research are to analyze the correlation of the use of social media on student entrepreneurship interest and The family environment on student entrepreneurship interest. This type of research is research. The questionnaire was adapted from research that has tested its validity and reliability and several items were developed by researcher. The sampling technique used is simple random sampling, namely taking samples from members of the population that is carried out randomly because all members are considered homogeneous. Obtained 180 private university students who is taking a thesis as a respondent. Data analysis using Structural Equation Modeling (SEM) analysis with SMARTPLS software tools. Based on the results of data analysis, it is concluded that the use of social media has a significant effect on Student Entrepreneurial Interest, an increase in the variable Use of social media will have a significant effect on increasing the Student Entrepreneurial Interest variable and a decrease in the variable Use of social media will have a significant influence on the decrease in the Student Entrepreneurial Interest variable. The work environment has a significant effect on Student Entrepreneurial Interest, an increase in the work environment variable will have a significant effect on increasing the Student Entrepreneurial Interest variable
- Research Article
- 10.35508/jup.v1i1.14468
- Nov 20, 2023
- Jurnal Pluralis
The purposes of this study are: 1. To find out how the entrepreneurship course at Nusa Cendana University, especially in the Sociology study program, is conducted. 2. To find out the interest of sociology students in entrepreneurship. 3. To find out the relationship between entrepreneurship courses and students' interest in entrepreneurship in the Sociology study program at Nusa Cendana University. This research is a quantitative descriptive research. This study aims to explain, describe or describe existing phenomena using numbers. The theory used in this study is the neo-classical economic growth theory, in which this theory puts forward the idea that individual freedom runs fully and government interference in economic life should be kept to a minimum. The number of respondents in this study were 84 students. The results of the correlation test show that the entrepreneurship subject variable (X) has a relationship or correlation with student interest in entrepreneurship (Y). Based on the results of the correlation test, it can be concluded that the entrepreneurship course (X) has a positive effect on the interest in entrepreneurship of sociology students (Y) in the 2019 class, Faculty of Social and Political Sciences, Undana, which is indicated by a value of 0.000, this means that the significance value is 0, 05 and the person correlation is positive. If the correlation is positive, then the entrepreneurship courses in the sociology study program are optimal enough to increase students' interest in entrepreneurship. Based on the results of the research and discussion, it can be concluded that the entrepreneurship course (X) has a relationship or correlation with student interest in entrepreneurship (Y). This interest in entrepreneurship is needed so that students are able to compete in the world of work after graduating from university. Therefore the role of entrepreneurship courses is very important in fostering interest and forming entrepreneurial character from students to face the challenges of the world of work.
- Research Article
2
- 10.61132/jimakebidi.v1i3.217
- Jul 1, 2024
- Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
This research aims to determine whether there is an influence of Motivation (X1) and Entrepreneurial Literacy (X2) on Entrepreneurial Interest (Y) in Students Participating in PMW Untag Surabaya. With the large number of unemployment problems, the Entrepreneurial Student Program is needed to improve entrepreneurial skills among students, so that it is hoped that it can encourage students to start and develop their businesses. This research has the title "The Influence of Entrepreneurial Motivation and Literacy on Entrepreneurial Interest in Students Participating in PMW Untag Surabaya" using a quantitative approach. Data was collected through questionnaires distributed to 65 students participating in PMW Untag Surabaya. The sampling technique used is a saturated sampling technique which is included in the type of non-probability sampling. The research results show that the Motivation variable and the Entrepreneurial Literacy variable have a simultaneous influence on Entrepreneurial Interest. However, partially the Motivation variable has no influence on the Entrepreneurial Interest variable, this is because some students who participate in PMW are not motivated for the reason that some students take part in PMW only to get conversion grades in several courses. Therefore, it is recommended that universities pay more attention to programs that can increase entrepreneurial motivation and literacy towards entrepreneurial interests, such as holding regular training, provisioning or socialization activities related to entrepreneurship.
- Research Article
- 10.33087/jiubj.v14i4.216
- Dec 1, 2014
- Jurnal Ilmiah Universitas Batanghari Jambi
This study aims to reveal, investigate and analyze about: 1) the influence of Multi Level Marketing understanding of the interest in entrepreneurship students at SMK 1 Jambi, 2) the influence of student achievement in the subjects of entrepreneurship to the interest in entrepreneurship students at SMK 1 Jambi, 3) the influence of understanding multi Level Marketing and learning achievement in the subjects of entrepreneurship to the interest in entrepreneurship students at SMK 1 Jambi. Type of research is quantitative research with this type of correlational research. The population in this study were students at SMK 1 class sales totaled 116 Jambi city. A sample using a sample size according to Krejcie-Morgan so that the sample in this study amounted to 88 students. Data were collected through a questionnaire using a Likert scale that has tested the validity and reliability. Data analysis technique used is multiple linear regression using SPSS (Statistical Package For Social Science) version 16:00 Results of the study were: 1) There is a significant difference between the perception of Multi Level Marketing 23.8% interest in entrepreneurship or could be seen through the sig is 0,040 <Sig. 0.05, 2) there is an effect on academic achievement entrepreneurship subjects of interest in entrepreneurship by 15.5%, or could be seen through the sig of 0.038 <Sig. 0.05, and 3) there is an effect of understanding Multi Level Marketing and achievement of business subject to interest of 7.6% or entrepreneurship can be seen through the sig 0.036 <0.05 There are some suggestions in this study as follows expected at the school in order to facilitate activities associated with entrepreneurship subjects in schools so that students can practice entrepreneurship, and is expected to subject teachers to pay more attention to entrepreneurship, to guide and direct interest in entrepreneurship students. Keywords: Understanding MLM, Achievement and Interest in Entrepreneurship