The Influence of Product Attributes and Price Perceptions on Aqua Purchasing Decisions in East Surabaya

The purpose of this study was to determine how Kowok Coffee customers' perceptions of product quality, service quality, and price perception influence their purchasing decisions. With a total of 100 respondents, the population and sample in this study were all Kowok Coffee customers. The sampling method used was accidental sampling. Data collection was carried out accidentally using a questionnaire that had been tested for validity and reliability. Using SPSS software version 26, multiple linear regression analysis was used as a quantitative analysis tool. The results showed that product quality had a positive and significant effect on purchasing decisions, service quality had a positive and significant effect on purchasing decisions, and price perception had no significant effect on purchasing decisions. Simultaneously, product quality, service quality, and price perception had a positive and significant effect on purchasing decisions at Kowok Coffee. These results highlight the important role of product quality, service quality, and price perception in purchasing decisions. Therefore, it is important for management to maintain and improve these three aspects to maintain competitiveness and purchasing decisions. It is explained that management must consider aspects of product quality, service quality, and price perception because they can be an important part of purchasing decisions. This understanding is crucial for businesses in developing integrated and impactful marketing strategies to increase competitiveness in the market.

This study aims to (1) analyze the effect of product quality on purchasing decisions at Pand's Muslim Department Store. (2) To analyze the effect of price perceptions on purchasing decisions at Pand's Muslim Department Store. (3) Analyzing the effect of promotion on purchasing decisions at Pand's Muslim Department Store. This research model is a quantitative research with data collection techniques using a questionnaire. The sampling technique used purposive sampling. Samples to be taken are respondents who are consumers of Pand's Muslim Department Store. In this study, sampling was carried out by waiting for consumers who had finished making purchases at Pand's Muslim Department Store, consumers who were willing to be respondents, aged over 17 years, and consumers have visited at least 2 times. Data analysis using multiple linear regression. The results showed that (1) Product quality had a positive and significant effect on purchasing decisions, with a significance value of 0.040. (2) Price perception has a positive and significant effect on purchasing decisions, with a significance value of 0.047. (3) Promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.000. (4) Product quality, perceived price, and promotion have a positive and significant effect on purchasing decisions, with a significance value of 0.000. with a significance value of 0.040. (2) Price perception has a positive and significant effect on purchasing decisions, with a significance value of 0.047. (3) Promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.000. (4) Product quality, perceived price, and promotion have a positive and significant effect on purchasing decisions, with a significance value of 0.000. with a significance value of 0.040. (2) Price perception has a positive and significant effect on purchasing decisions, with a significance value of 0.047. (3) Promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.000. (4) Product quality, perceived price, and promotion have a positive and significant effect on purchasing decisions, with a significance value of 0.000.

This study aims to determine the effect of product quality and price perception on purchasing decisions through buying interest as a mediation on Yamaha motorcycle consumers in Jabodetabek and their understanding from an Islamic point of view. The sampling technique used is purposive sampling. Data were collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Last Square Structural Equation Modeling (PLS-SEM) analysis. The results show that product quality has a positive and significant effect on purchasing decisions, and price perceptions have a positive and significant effect on purchasing. Decisions and product quality have a positive and significant effect on buying interest and price. Perceptions have a positive and significant effect on buying interest, and purchase intentions have a positive and significant effect on purchasing decisions; buying interest can mediate the effect of product quality on purchasing decisions, and buying interest mediates the effect of price perceptions on purchasing decisions. Managerial implications of the relationship between product quality, price perception, purchasing decisions, and the mediating role of purchase intention. In today's competitive market, understanding the factors that influence consumers' purchasing decisions is crucial for businesses to devise effective marketing strategies.

This research was conducted with the aim of understanding and analyzing the influence of product quality, price perception, promotion on purchasing decisions and brand image as mediating variables on iPhone consumers in Palu City. Explanatory research is used to find out the relationship between variables. The population size is not yet known with certainty so the sample was taken using a purposive sampling technique based on certain considerations and using the Roscoe method (number of variables multiplied by 20) so that the total research sample was 100 people. Data analysis uses descriptive statistics and SEM techniques through path analysis using Smart PLS. The research results show that (1) product quality has a significant effect on brand image, (2) Price perception has a significant effect on brand image, (3) Promotion has a significant effect on brand image, (4) Product quality has a significant effect on purchasing decisions, (5) Price perception has no significant effect on purchasing decisions, (6) Promotion has a significant effect on purchasing decisions, (7) Brand image has a significant effect on purchasing decisions, (8) Product quality has no significant effect on purchasing decisions through brand image (9) Price perception has an effect not significant on purchasing decisions through brand image (10) Promotion has no significant effect on purchasing decisions through brand image.

This study aims to determine the effect of product quality and price perception on purchasing decisions for iPhone 11 smartphones in Tangerang City. This study uses a quantitative approach with a population of residents in Tangerang City limited to the age of 15 - 49 years. The sampling technique used is non-probability sampling with a purposive sampling approach. The sample used was 100 respondents. The data analysis tool used was SPSS version 26. The results of this study indicate that partially, the variables of product quality and price perception have a positive and significant effect on purchasing decisions. Simultaneously, product quality and price perception have a positive and significant effect on purchasing decisions. The results of the determination test of 0.927 or 92.7% indicate that the variables of product quality and price perception affect purchasing decisions by 92.7%, and the remaining 7.3% are influenced by other variables not examined in this study. The novelty of this study lies in the different research objects. In contrast, previous researchers studied together that the variables of product quality and price perception are important factors that can shape purchasing decisions. Keywords: Price Perception, Product Quality, Purchase Decision

This study aims to determine the effect of product quality, price perception, and brand image on purchasing decisions of Brand Executive consumers. The approach used is a quantitative method with data collection techniques through distributing questionnaires. The sample in this study amounted to 125 respondents selected using the accidental sampling technique. Data processing was carried out with the help of SPSS version 26, and the analysis method used was multiple linear regression. The results of the study indicate that the three independent variables, namely product quality, price perception, and brand image simultaneously have a positive and significant effect on purchasing decisions. Partially, each variable also shows a significant effect, with price perception having the most dominant effect. These findings indicate that in order to improve purchasing decisions, Brand Executives need to pay attention to the price perception captured by consumers, accompanied by positive product quality and brand image. Keywords: Product Quality, Influencer Marketing, Brand Image, Purchasing Decisions

The purpose of the study was to determine, firstly product quality, price perception and purchasing decisions in LA Tahu Sariwangi, secondly the influence of product quality and price perception simultaneously on purchasing decisions in LA Tahu Sariwangi, thirdly the influence of product quality partially on purchasing decisions of LA Tahu Sariwangi and the fourth major influence of price perception partially on purchasing decisions in LA Tahu Sariwangi. The method used in this study is a quantitative method with a survey approach. The results showed that product quality, price perception, and customer purchasing decisions at the LA Sariwangi Tasikmalaya Tofu Factory were in the very good category. There is a simultaneous significant effect of product quality and price perception on purchasing decisions at the LA Sariwangi Tasikmalaya Tofu Factory. There is a partially significant effect of product quality on purchasing decisions at the LA Sariwangi Tasikmalaya Tofu Factory. There is a partially significant effect of price perception on purchasing decisions at the LA Sariwangi Tasikmalaya Tofu Factory.

This research study analyses and determines the role of purchasing decisions mediating product quality, price perception, and brand image on Kopi Harapan Jiwa's customer satisfaction. The population in this study were customers of Kopi Janji Jiwa 135 respondents. The use of samples with purposive sampling technique and target customers who have bought or consumed Kopi Janji Jiwa. Stages in data analysis with a structural equation model on partial least squares to see the effect of exogenous variables on endogenous variables. The structural model is known to moderate purchasing decisions, while customer satisfaction has a strong influence. The predictive capability is large, and the model performance between the structural and measurement models is in a good category. According to hypothesis testing, it was found that product quality and price perception did not significantly affect purchasing decisions, but the brand image had a significant influence on purchasing decisions. Product quality and price perception were found to significantly affect customer satisfaction while purchasing decisions were found to have no significant effect. The brand image was found not to have a significant effect on customer satisfaction. Meanwhile, purchasing decisions found a significant influence. In purchasing decisions, there is a significant influence on customer satisfaction.

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

This study entitled "The Influence of Product Quality, Brand Image, and Price Perception on Purchasing Decisions (Study at Starbucks Coffee Surabaya)" with the aim of knowing how much influence product quality, brand image, and price perceptions have on purchasing decisions at Starbucks Coffee in Surabaya. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 98 people. This study collected data through questionnaires that were distributed to consumers with the criteria of being over 17 years old and having made a purchase at Starbucks Coffee in Surabaya. The analytical tool used in this study is the Partial Least Square (PLS) model. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and Price Perception has a positive and significant effect on purchasing decisions.

The purpose of this study was to analyze the influence of product quality and price perceptions on smartphone purchasing decisions (a case study of East Java "Veteran" FEB UPN students. This research method uses quantitative research where the dependent variable is the purchase decision and the independent variable in this study is product quality and price perceptions. Sampling using Accidental Sampling consisted of 80 respondents and data analysis was carried out using the Partial Least Square (PLS) method. The results showed that product quality and price perceptions had a positive effect on purchasing decisions for Samsung smartphones at the Faculty of Economics and Business, National Development University " Veteran "East Java. In conclusion, product quality has good operating system performance for consumers so that it can influence purchasing decisions. Also, the better consumer perceptions of prices such as perceptions of affordability, price compatibility with product quality, price competitiveness, and ability provide benefits to be able to influence purchasing decisions on Samsung smartphone consumers.
 
 Keywords: Purchase Decision, Product Quality, Perceived Price

<p><em>There are some factors that can influence the success and failure of furniture companies include product quality, price perception, and brand image that can have an impact on consumer purchasing decisions. The aimed of study to analyze the influence of product quality, price perception, and brand image on purchasing decisions.</em></p><p><em>The object of this study is PT Kota Jati Furindo Jeparam, this companies is one of the companies engaged in the furniture trade located on Jl. Jepara-Bangsri No.Km 6.5 hamlet 1, Suwawal, Mlonggo, Jepara, Central Java. The samples of this study are consumers who bought furniture at PT Kota Jati Furindo Jepara. The reasearcher use linear regression to analyze this study.</em></p><p><em>The results showed that product quality, price perception and brand image had a positive and significant effect on purchasing decisions. Better product quality, price perception, and brand image of furniture will further enhance consumer purchasing decisions on furniture at PT Kota Jati Furnindo Jepara.</em></p>


 The research entitled The Effect of Product Quality and Price Perception on Purchase Decisions at Wall's Ice Cream in Sidoarjo City was conducted with the aim of knowing the effect of Product Quality (X1) and Price Perception (X2) on Purchase Decisions (Y) Wall's Ice Cream in Sidoarjo City. The population in this study are consumers who buy Wall's ice cream in Sidoarjo and use a sample that are consumers who have bought Wall's ice cream products in stalls, minimarkets, supermarkets, and hypermarkets located in Sidoarjo city (within 2 months since the questionnaire was distributed) with 126 respondents. person. This study uses a quantitative approach with the analytical technique used in this study is partial least square (PLS) and sampling using purposive sampling technique and using primary data through questionnaires. The test results obtained in this study are product quality has an influence on purchasing decisions and price perceptions also have an influence on purchasing decisions so that both variables are stated to be true that have an influence on purchasing decisions.
 Keywords: Buying Decision ; Price Perception ; Product Quality

Consumer purchasing decisions are an important factor in determining the existence of a product. Galeri Kalianda is a business engaged in the fashion sector providing tapis fabric, which is a woven fabric originating from the Lampung area. The purpose of this study was to determine the variable product quality (X1), perceived price (X2), and social and cultural values (X3) that influence the purchase decision of tapis lampung fabric (Y). The sampling technique used the Simple Random Sampling method with (n = 60) who had made purchases and users of the Lampung filter cloth at the Kalianda Gallery, Jakarta. Based on multiple linear regression analysis, the model Y = 0.570 + 0.136 (x1) +0.299 (x2) +0.223 (x3) + ε is obtained. The T test shows that the variables of product quality, price perception, and social and cultural values partially have a positive and significant effect on purchasing decisions. While the F test shows that these three variables together have an effect of (R2 = 59.5%) on purchasing decisions. The conclusions from the study entitled "The Influence of Product Quality, Price Perception and Social and Cultural Values on Purchase Decisions for Tapis Lampung Fabric (Case Study at Kalianda Gallery-Jakarta)" are: Product quality has a positive and significant influence on purchasing decisions for Lampung Tapis cloth at the Gallery. Kalinda-Jakarta. Price perception has a positive and significant influence on purchasing decisions for Lampung filter cloth at Kalianda Gallery, Jakarta.

This research aims to analyze the influence of product quality, price perception, and marketing communication on purchase decisions for Soyami Stuff calendars in e-commerce, conducted in Indonesia. A quantitative approach was used by distributing questionnaires to 100 respondents, selected using purposive sampling from a population of 4,943 online buyers who had previously purchased calendars from the Soyami Stuff store on e-commerce platforms. The sample size was determined using Slovin's formula with a 10% margin of error. The data were analyzed using multiple linear regression. In this research, the independent variables used are product quality (X1), price perception (X2), and marketing communication (X3), while the dependent variable was purchase decisions (Y). Based on the multiple linear regression analysis, marketing communication had the strongest influence on purchase decisions with a standardized coefficient (β) of 0.438 and a significance level (p) of 0.006. Price perception had a standardized coefficient of 0.306 (p = 0.041), while product quality had a coefficient of 0.274 (p = 0.003). The regression model was statistically significant overall, with an F-value of 15.832 and a significance level of p < 0.001. The coefficient of determination (R²) was 0.331, indicating that 33.1% of the variance in consumer purchase decisions could be explained by the three independent variables.