The Influence Of Price, Product Quality and Service Quality on Telkomsel Card Customer Satisfaction

Abstract

This study aims to determine whether there is an influence between Price, Product Quality, and Service Quality on Telkomsel Card Customer Satisfaction. The data obtained were analyzed using SPSS Statistics 26, the data were obtained using the attached questionnaire distributed at the State University of Jakarta. The results obtained by the data are based on the results of the calculation of multiple regression research obtained Y = 7,224 - 0,241 X1 - 0,235 X2 + 0,339 X3. Competition in the cellular operator business is currently increasing along with the development of communication technology. This requires companies to continue to innovate in improving the quality of their products and services and to be more careful in determining prices so that the company can compete with its competitors. The aim of this research is to see the effect of product, price and service quality influence on Telkomsel card customer satisfaction at the Jakarta State University. This study uses an associative research method with multiple regression analysis techniques. The sample used was 100 respondents. The results showed that product quality, price and service quality simultaneously and partially had a significant effect on Telkomsel card customer satisfaction. Management of PT. Telekomunikasi Indonesia, should not be quickly satisfied with the decisions obtained, but continue to innovate in order to be able to improve the quality of products and services so that the company can survive considering the increasingly tight competition in the telecommunications sector, as well as increasingly sought after consumer tastes as a result of the increasingly modern times. Keywords: price, product quality, service quality, and customer satisfaction