The Influence of Price Perception, Store Atmosphere, and Location on Purchase Decisions at Retjeh Kopi Coffee Shop in Mojokerto

This research was conducted with the aim of examining the influence of price perceptions, service quality, store atmosphere, and word of mouth on purchasing decisions. The sample used in this research was consumers of the Kopi Kecil coffee shop in Cempaka Putih who had made a purchase and dine-in at least once at the Kopi Kecil coffee shop, totaling 100 people. The data collection method uses a questionnaire. Data analysis uses multiple linear regression analysis. The study results show that partially, price perception has an insignificant influence on purchasing decisions, service quality has an insignificant influence on purchasing decisions, partially, store atmosphere has a positive and significant influence on purchasing decisions, and partially, word of mouth has a positive influence and is significant to purchasing decisions. Managerial implications in this research Managers must understand how price influences customer perceptions, offer product packages at cheaper prices than buying them separately to increase the value perceived by customers, and Collect and analyze feedback from customers to find out areas that need to be improved in service.

This study aims to determine the effect of store atmosphere, product quality, price perception, and lifestyle on purchasing decisions at Euphoria Café Karanganyar. The type of research used is quantitative research with survey methods conducted on visitors to Euphoria Café Karanganyar. The results of the analysis using multiple regression analysis are store atmosphere, product quality, lifestyle have a significant effect on purchasing decisions at Euphoria Karanganyar, while price perceptions have no significant effect on purchasing decisions at Euphoria Café Karanganyar. Suggestions in this study are referring to the store atmosphere variable at Euphoria Karanganyar, further improving the attractive decorations and seating layouts on the first and second floors which are not only able to accommodate a large number of visitors but also add comfort when they visit. Referring to lifestyle variables, hanging out activities for visitors can become one of the lifestyles that are carried out, Euphoria Café Karanganyar can add game facilities that are not yet available such as board games, jenga, uno cards and others to attract more visitors to come to the cafe. . Referring to the product quality variable, especially with regard to the menus served, the café can add new products from food and beverages. Referring to the price perception variable, Euphoria Karanganyar must review the prices at the cafe and restaurant which are set periodically while taking into account the level of competition.
 
 Keywords: Store Atmosphere, Product Quality, Price Perception, Lifestyle, and Purchase Decision

This research aimed to examine the influence of price perception, store atmosphere, and customer experience on purchasing decisions for Mixue drinks on Jalan Sisingamangaraja Medan Amplas. The population consisted of Mixue customers in the area, with 85 respondents selected using random sampling based on the Slovin formula. Data were analyzed using multiple linear regression with SPSS 25.0. The regression equation derived from the analysis was Y = 5.836 + 0.144 X1 + 0.130 X2 + 0.473 X3 + e, where X1 is price perception, X2 is store atmosphere, and X3 is customer experience. The F value of 5.836 exceeds the F table value of 2.716, indicating that these three variables collectively influence purchasing decisions. Individually, price perception (X1 = 2.288), store atmosphere (X2 = 2.820), and customer experience (X3 = 2.778) all had significant effects, as their t values were greater than the t table value of 1.664. The coefficient of determination (R2) value of 0.570 shows that these three factors together explain 57% of the variation in purchasing decisions for Mixue drinks.

This study examines the influence of store atmosphere, service quality, word of mouth (WOM), and price perception on consumer purchasing decisions at Cahya Busana's Canggu branch, a local Balinese MSME specializing in high-quality traditional Balinese clothing for men, women, and children. With an increasing demand for traditional attire, understanding the factors that influence consumer decisions is vital for business growth. The study targeted consumers who had purchased traditional clothing at the Canggu branch, using non-probability sampling to select 110 respondents. The data analysis was conducted through multiple linear regression, assisted by SPSS software, to evaluate the relationship between the independent variables (store atmosphere, service quality, WOM, and price perception) and the dependent variable (consumer purchase decisions). The findings indicate that all four factors—store atmosphere, service quality, WOM, and price perception—positively and significantly impact consumers’ purchasing decisions. Specifically, a pleasant store atmosphere, high-quality service, positive word-of-mouth recommendations, and favorable price perception were found to enhance consumers' likelihood of purchasing traditional Balinese clothing. The results suggest that MSMEs, particularly in the traditional clothing sector, can leverage these factors to boost consumer confidence and drive sales. This study contributes valuable insights for businesses aiming to improve their purchasing processes by focusing on these key variables to increase consumer satisfaction and decision-making. By understanding these influences, Cahya Busana and similar businesses can optimize their strategies to attract and retain customers, ultimately improving their market position.

ABSTRACTThis study aims to analyze The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). The object of this research is Rehat Coffee which is located on Jl. Sumatra No. 66b, Simpang Empat, Kec. Pekanbaru City, Pekanbaru City with a sample of 100 respondents who are buyers at Rehat Coffee. The data analysis technique uses Structural Equation Modeling using the Smart PLS version 3 application. The findings from this study note that the Store Atmosphere has a positive and significant effect on purchase decisions at Rehat Coffee. Meanwhile, Social Media Promotion has no significant effect on Purchase Decisions. Based on the determination test, it was concluded that Store Atmosphere and Social Media Promotion simultaneously influence Purchase Decisions on Rehat Coffee. This research is conducted due to the trend among the public to spend time at coffee shops. The implication of the results of this research is that the owner of Rehat Coffe can consider changing the store atmosphere and implementing other promotional strategies to increase consumer purchasing decisions.Keywords: Store Atmosphere, Social Media Promotion, Purchase Decisions, Rehat Coffee

The transportation sector plays a crucial role in facilitating human mobility, moving production factors, and transporting goods to markets. Trains, with their large transportation capacity and dedicated lanes, are a preferred mode of transport. As part of its community service mission, PT. Kereta Api Indonesia aims to ensure that all citizens, including individuals and organizations, experience convenience, comfort, and security. To achieve this, a study was conducted to measure the impact of price perceptions and service quality on purchasing decisions, with customer trust as the mediating factor. The research involved 74 respondents using the KAI Access application, and the analysis was done using the Smart PLS3.0 tool. The results of the assessment showed that price perception and service quality both had a positive and significant impact on trust. Similarly, price perception and service quality independently had a positive and significant effect on purchasing decisions. Trust was found to play a significant role in mediating the influence of both price perception and service quality on purchasing decisions.

The success of a business is determined by its business strategy, one of which is the marketing strategy. In a latter strategy, purchasing decisions are one of the important aspects that need to be taken into account, so they need to be measured and analyzed. Besides individual factors of the customers in making decisions, external factors also might influence their purchasing decisions. Some of those factors are safety, convenience, service quality, and the seller's persuasion. This research aims to investigate and analyze the role of three factors that are related to purchase decisions, i.e.: store atmosphere, price, and promotion in purchasing decisions for retail products. The questionnaires were distributed to 170 respondents who were frequent customers of consumer retail goods at one of the supermarkets in Jakarta. The research was based on a case study and it is designed as a quantitative research using a causal analysis and a non-probability sampling technique with a purposive technique. The data analysis method uses Partial Least Square software (SmartPLS 3), intending to predict the relationship between constructs. With this approach, path graphs were analyzed and models of the coefficient of determination and hypothesis testing were applied. Every decision taken has an impact on consumers both in the short and long term. The importance of this research is analyzing and collecting information related to products, to achieve decision making. So this research can also indirectly identify and measure the level of technology readiness (TKT) of consumers in making purchasing decisions. The results of this study enrich the insight of the factors that influence marketing strategies in the digital era.

The research aims to: (1) Analyze how much and how gender influences purchasing decisions at Coffeeshop in Mataram City; (2) Analyze how much and how ages influence on purchasing decisions at coffeeshops in Mataram City; (3) Analyzing how much and how the influence of education level on purchasing decisions at coffee shops in Mataram City; (4) Analyze how much influence the level of income on purchasing decisions at coffee shops in Mataram City; (5) Analyzing the extent and influence of store atmosphere on purchasing decisions at coffee shops in Mataram City; (6) Analyzing how much and how the influence of prices on purchasing decisions at coffee shops in Mataram City; (7) Analyzing the extent and influence of location on purchasing decisions at coffee shops in Mataram City; (8) Analyze how much influence and how the quality of the product on purchasing decisions at the coffee shops in MataramCity. The results showed that; (1) Gender (X1) does not significantly affect consumer purchasing decisions in coffee shops in the city of Mataram. (2) Ages (X2) has a positive effect on coffee purchasing decisions in coffee shops in the city of Mataram. (3) Education (X3) negatively influences coffee purchasing decisions in coffee shops in the city of Mataram. (4) Revenue (X4) has a positive effect on coffee purchasing decisions in coffee shops in the city of Mataram. (5) Store Atmosphere (X5) has a positive effect on coffee purchasing decisions in coffee shops in the city of Mataram. (6) Price (X6) has a positive effect on coffee purchasing decisions in coffee shops in the city of Mataram. (7) Location (X7) has a positive effect on coffee purchasing decisions in coffee shops in the city of Mataram. (8) Product Quality (X8) has a positive effect on coffee purchasing decisions in coffee shops in the city of Mataram.

This study aims to analyze the influence of Halal Labeling, Brand Image, and Store Atmosphere on Customer Loyalty, with Purchase Decision as a mediating variable. The research adopts a quantitative approach, with consumers of Singkong Keju D-9 Salatiga as the population. The sample was selected using purposive sampling, totaling 385 respondents. The data analysis method used is Path Analysis. The statistical analysis results indicate that halal labeling and store atmosphere do not affect customer loyalty, while brand image has a significant impact on loyalty. Purchase decisions are proven to mediate the influence of halal labeling, brand image, and store atmosphere on customer loyalty.

This study aims to determine: (1) the influence of price perception on purchasing decisions (2) the influence of service quality on purchasing decision (3) the influence of location on purchasing decision (4) the influence of word of mouth on purchasing decision and (5) the influence of Price Perception, Service Quality, Location, Word of Mouth to purchase decision on customers CafeNet. This study uses a quantitative method approach. The population in this study are consumers who have made purchases in CafeNet-Central Kupang. The sampling technique is probability sampling with the number of samples of 97 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique using multiple regression. The results showed that: (1) Price Perception had a significant effect on Purchasing Decision; (2) Service Quality did not had a significant effect on Purchasing Decision; (3) The Location did not had a significant effect on Purchasing Decisions; (4) The Word of Mouth did not had a significant effect on Purchasing Decisions; and (5) The Price Perception, Service Quality, Location and Word of Mouth did not had a significant effect simultaneously to Purchase Decision on CafeNet customer- Central Kupang.
 Keywords: Price Perception, Service Quality, Location, Word of Mouth, and Purchase Decision.

This study aims to determine the effect of promotion and store atmosphere on purchasing decisions at Toko Mas Indah, Langsa City. A sample of 96 respondents. The analytical method uses multiple linear regression, t test, F test and coefficient of determination test. The results of the t test state that promotional factors have a significant influence on purchasing decisions and store atmosphere has a significant influence on purchasing decisions. The results of the F test show that promotions and store atmosphere have a significant effect on purchasing decisions. The results of the coefficient of determination test (adjusted R2) obtained a value of 0.737 or 73.7%, this means that promotional variables, store atmosphere and service quality influence purchasing decisions. While the remaining 26.3% is influenced by other variables not examined in this study.

This study aims to determine the effect of Social Media Marketing, Electronic Word of Mouth (e-WOM), and Store Atmosphere on Purchasing Decisions of Lestari Corner Coffee Yogyakarta. The data collection technique used is non probability sampling with purposive sampling technique. The data analysis method in this study uses multiple regression analysis techniques using SPSS 23. This research is casual associative research using a quantitative approach. The population in this study were all consumers who had visited Lestari Corner Coffee Yogyakarta. The number of samples used in this study were 100 respondents. The results of this study reveal that Social Media Marketing, Electronic Word of Mouth, and Store Atmosphere together have a positive and significant effect on Purchasing Decisions, Social Media Marketing has a positive and significant effect on Purchasing Decisions, Electronic Word of Mouth has a positive and significant effect on Purchasing Decisions, Store Atmosphere has a positive and significant effect on Purchasing Decisions.

The high level of consumption of Indonesian people regarding coffee consumption makes coffee shops spread throughout the region. Various coffee shops make business people need to choose the right way to deal with the competitiveness of their business. Sehari Sekopi is one of the famous coffee shops in Sidoarjo, particularly in the Kavling DPR Sidoarjo area. This research aims to analyze the effect of price, store atmosphere, and brand image on purchasing decisions for Sehari Sekopi products. The number of samples in this research was 100 people who were determined using the accidental sampling technique. The analytical method used by SEM-PLS Analysis. The result of the research indicates that price, store atmosphere, and brand image variables have a positive and significant effect on purchasing decisions for Sehari Sekopi products.

This study analyzes the influence of Price Perception, Service Quality, and Store Atmosphere on Customer Satisfaction and Customer Loyalty at Starbucks Reserve Plaza Senayan Jakarta. This study applied a quantitative research design, and the data were collected through structured questionnaires to 290 respondents. This study employed Structural Equation Modeling- Partial Least Squares (SEM-PLS) to test hypotheses empirically. Empirical findings confirm that Service Quality and Price Perception positively and significantly affect Customer Satisfaction, a key driver of Customer Loyalty. Store Atmosphere directly improves customer satisfaction, though with an uncertain statistical correlation with Customer Loyalty. These results emphasize pricing and service differentiation as the most critical factors in keeping a customer, particularly for the rival coffee shop market. This study contributes to the literature by offering implications of consumer behavior in the luxury coffee shop market and supplying managerial recommendations for Starbucks and other luxury coffee brands. The results suggest that firms should focus on value-based pricing and services to promote customer loyalty. The study also indicates the need to conduct further research on the indirect effect of store atmosphere on customer engagement in the long term.

This research was conducted to analyze the most influential factors on purchasing decisions at Stuja coffee shop. The factors that will be examined are the atmosphere of the store and brand image which are felt to contribute quite a bit in making purchasing decisions by consumers. This study uses sample data from 200 respondents who have purchased coffee at Stuja Kopi Jakarta throughout 2022. The results of this study indicate that store convenience and brand image are the factors that most influence purchasing decisions. Easy information discovery can make consumers more familiar with the coffee products offered so that the decision to buy coffee products at Stuja Kopi Jakarta is even greater