Abstract
Many observers believe that nonprofit and for-profit broadcasters serve different missions and, therefore, pursue different programming strategies. This paper adds clarity to this debate by examining the Programming choices made by competing nonprofit and for-profit radio stations. This research extends current analyses of nonprofit broadcast programming by developing a coding scheme that sharpens the differences in types of programming. The results demonstrate that nonprofit stations pursue goals besides profit or revenue maximization, such as programming music more to the liking of station managers and programmers.
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