Abstract
With the development of Internet information technology, live broadcasting has become a new technical means, and the e-commerce platform has gradually entered the bottleneck under long-term development. With the combination of live streaming means and e-commerce platforms, a new way of shopping - live streaming with goods has become an industry tuyere in the e-commerce industry. Due to the various characteristics of live streaming, it can induce consumers’ irrational consumption behavior more than offline marketing. This paper discusses how live streaming affects consumers’ irrational behavior by means of a questionnaire survey and auxiliary application of SPSS and other technologies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
