Abstract
This study aims to obtain data and find out the influence of convenience, benefits, security and trust on the interest in using financial technology in OVO applications as a digital payment study in the case of accounting students at the Faculty of Economics, Prima Indonesia University. The data collection method in this study used a questionnaire. This sampling technique data collection is using accidental sampling and a total of 102 respondents at the Prima Indonesia University. The results obtained in this study show that convenience and benefits do not have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment, whereas security and trust have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment. Simultaneously, convenience, benefits, security and trust have a significant influence on the interest in using financial technology in OVO applications as a digital payment.
Highlights
Information and communication technology has developed very quickly and rapidly and affects people in all aspects of life
The convenience and benefits offered by digital payments or electronic money can affect the increase in users in the digital payment applications offered
This case reduces consumer confidence in using OVO application and the benefits and interest felt by users from the existence of the service is decreasing so that it will affect the interest in using the service again
Summary
Information and communication technology has developed very quickly and rapidly and affects people in all aspects of life. There is a case phenomenon which states that the OVO server is experiencing problems such as the OVO balance cannot be used so that the transaction fails suddenly and the use of other people's personal data but passes the OVO verification stage makes the owner suffer losses. This case reduces consumer confidence in using OVO application and the benefits and interest felt by users from the existence of the service is decreasing so that it will affect the interest in using the service again (detik.com and mediakonsumen.com). Related to this phenomenon, it becomes something interesting to study
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