Abstract
Purpose- As the global warming and pollution is increasing day by day, it is necessary to take active steps to overcome this. In this study age is considered an important variable in order to predict the purchase intention towards eco-friendly products in Hyderabad, Sindh.
 Method/Design- Primary data has been collected by 172 respondents through adopted questionnaires. The respondents were the consumers located in different areas of Hyderabad, Sindh. Two different demographic profiles (age and level of income) were taken to determine its influence on intention to purchase eco-friendly products.
 Findings- The findings of this study revealed that age is found to have significant impact on purchase intention. However, it has been found out that level of income doesn’t have significant association with purchase intention. 
 Practical Implications- The results of this study can helps marketer to make strategies for eco-friendly products and differentiate it from traditional products which are harmful for the environment.
Highlights
Environment products will have positive impact on health of individuals
The aim of this research is to indicate the association of age and income of consumer with purchase intention for eco-friendly products in Hyderabad, Sindh
ANOVA and reliability test were run for concluding the findings
Summary
Environment products will have positive impact on health of individuals. From the starting of 1980s there have been a lot of environmental problems such as climate crises. Pollution is mostly related to industrial and the activities in industry due to which the health of people is affected. There is increase in the environmental problems which are considered by modernized world. Eco friendly products are considered as recyclable, less polluted and can used to save resources. Traditional products create more worst environmental conditions than eco-friendly products. Environment friendly products are developed to decrease the usage of non-renewable resources. This act will help in avoiding poisonous materials and increases the usage of renewable resources throughout its whole life (Chen, 2001)
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