Abstract

Affinity is precisely used for user acceptance of the local government information system (SIPD), which is a mandatory system. Affinity is capable of influencing users’ perceptions of interest and common interests, thereby encouraging users to continue using the SIPD system. This research aims to empirically test perceived affinity towards the continuance intention (CI) of using the SIPD by using technology acceptance model (TAM) constructs as mediating factors. A total of 100 respondents, who are active users of the SIPD in 24 districts/cities, participated in this study. Data collection was conducted using an online questionnaire. Data processing was performed using structural equation model (SEM) in the Smart PLS. The research results show that affinity significantly influences the CI of using the SIPD system, both directly and through the mediation of TAM constructs, namely perceived usefulness and perceived ease of use. Thus, this research provides an important contribution by demonstrating that affinity plays a relevant role and is suitable for implementation in mandatory systems like SIPD. By understanding user affinity, authorities can better comprehend users’ perceptions and attitudes, which in turn can help enhance the acceptance and sustainability of SIPD system usage in the South Sulawesi region.

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