Abstract
The development of efficient advertising efforts to influence the consumer perceptions requires the determination of factors influencing the consumer response. Education is one of the factors influencing such a response. The literature has a gap on the linkage of education and environmental advertising. The objective of this paper is to determine the effect of education and environmental education on the effectiveness of environmental corporate advertising, given the prior company perception. Also, this empirical research explores the influence of socio-demographic and educational experience on the response towards environmental corporate advertising.
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