The Implementation of Triple Bottom Line on CSR Effort Toward Sustainable Development: Case Study Starbucks Greener Nusantara

Abstract

This research discusses Starbucks Indonesia's Greener Nusantara program as a Corporate Social Responsibility (CSR) in responding to the phenomenon of plastic waste that is currently an issue of sustainable development. This research aims to describe and examine the implementation of Starbucks Greener Nusantara's CSR program at Starbucks Coffee Banjarmasin toward sustainable development from the perspective of the Triple Bottom Line. This research focuses on Archie B. Carroll's pyramid of CSR and is measured through the perspective of the Triple Bottom Line (TBL) Theory by John Elkington. This research used the descriptive qualitative approach with a case study and triangulation methods to prove the primary data obtained from observation and interviews and secondary data analysis obtained from relevant books and journals and websites, news, reports, and documents. This research shows that the Starbucks Greener Nusantara program has implemented CSR through the economic, legal, ethical, and philanthropic aspects. However, this program has not fully achieved the people (social) aspect of the TBL, and the Greener Nusantara program still requires more promotion to the local community at Starbucks Coffee Banjarmasin outlets. The practical implications of this research are to improve the main objectives of the Greener Nusantara program and achieve profit (economic), people (social), and planet (environment) sustainability at Starbucks Coffee Banjarmasin. This research also encourages further action among governments, MNCs, society, and other actors to collaborate to achieve Sustainable Development Goals (SDGs) and encourage companies to measure their overall CSR success periodically.