The Impact of the Pandemic Covid-19 on the Digitalization of Trade in Developing Countries

Abstract

E-commerce is a new form of commerce where the consumer buys products and services from the comfort of where he is. The Covid-19 pandemic forces consumers to buy products online due to the inability to go out. Consumers have more used E-commerce in developed countries than in developing countries; several factors cause this. In developing countries, the COVID-19 pandemic brought the digitalization of trade by encouraging the number of online purchases. In developed countries, it also brought digitization because it encouraged the purchase of products that were not considered before to be bought online or that have yet to be bought online. The purpose of the study is to highlight the role and impact that the pandemic had on the digitization of trade in developing countries and, more specifically, in Albania. The primary data of the study are from a sample of 610 respondents. Some of the study’s conclusions are the frequency of online product purchases affects the consumer’s satisfaction with online purchases, the repurchase of online products after the pandemic shows the level of satisfaction that the consumer receives from online purchases that force him to return.