The Impact of the Electronic Campaign by the Political Parties on the Voters

Abstract

Introduction: With the passage of time and advancement in technology, the campaigning techniques are also pragmatically changes i.e. electronic media campaigning, etc. So our study is to unearth, “The impact of the electronic campaign by the political parties on the voters”. The research is expected to answer the important question: Is the electronic campaign help political parties to influence the voters or not?Research Methodology: This study will analyze primary data with a sample of 200. We have collected through simple random sample design. To analyze the data, we have used descriptive statistics, including mean, standard deviation, skewness, kurtosis, correlation, regression, factor analysis, One-sample t-test.Finding: Our finding in the study is that the electronic campaigning is impacting the behavior of voters, the awareness of voters regarding the political parties by the electronic campaign. Our study reveals the perception of youths toward the electronic campaign and that the electronic campaign is providing the wide coverage as compare to traditional campaigning techniques.Originality: “The impact of the electronic campaign by the political parties on the voters” is an original work and covers the topic which is required for the welfare of the society.