Abstract

There has been a devastating impact on small businesses around the world as a result of the COVID-19 virus pandemic. This study examined the many ways in which small businesses have been affected by the pandemic, the challenges they have encountered, and the strategies they have implemented to survive and grow. The epidemic has not only had far-reaching ramifications for small enterprises, but it has also had a catastrophic effect on the economy of the entire world. The fact that clients of small businesses are remaining at home and not spending money has presented them with a number of challenges, including an increased risk of failure, mental health difficulties, and the difficulty of adapting to the new digital world. It is imperative that governments all around the world take steps to provide assistance to local firms if these difficulties are going to be mitigated. This involves offering monetary support, access to money and funding, resources and knowledge, as well as training and mentorship programmes, and resources pertaining to mental health. In addition, governments should make it possible for small enterprises to gain access to legal assistance in order to better assist them in navigating the ever-shifting regulations and constraints imposed by governments. This will ensure that small businesses have access to the resources they require to not only survive but also grow in this new environment.

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