The Impact of strategic momentum on achieving strategic flexibility - an exploratory study in a sample of Baghdad hotels

Abstract

The research aims to show the extent to which hotel managements operating in the service sector are able to deal in a manner that responds to changes in demand forces in a smooth manner and the ability to interact without cases of confusion and chaos in performance. The performance of the departments of hotel organizations operating in the city of Baghdad and some indicators that the researcher diagnosed by surveying the opinions of a number of specialists in hotel work, as well as what some official and semi-official organizations interested in this matter showed from declining performance indicators, and the study sample represented (220) views in a number of hotels Baghdad operating within the classification of (4) and (5) stars, and their opinions were surveyed through a questionnaire prepared for this purpose, and the opinions were analyzed through the SPSS statistical program package. between the partners in the market to precede or parallel them in the trade name and profits. As for the most important recommendations, it is summarized that the hotel managements operating in the Iraqi environment When taking a step in terms of making deals, strategic planning, announcing an innovative service, or developing a product, studying the market situation and the political and material situation and how to implement it, there may be a better market to market a specific product or a better timing for an important deal, or an important emergency opportunity that requires a strategic plan Immediately, most uncontrolled risks lead to heavy losses.