Abstract
ABSTRACTTravelers encounter sold-out situations when purchasing a vacation package during peak season. However, the influence of sold-out information has drawn little attention in tourism research. This study aims to understand the influences of sold-out products on travelers’ purchase intentions and final choices. To fulfill the research objective, 526 samples were collected by the online marketing firm in the United States. Results suggested that presenting information about sold-out products increases purchase intention toward a target product similar to the sold-out product, regardless of prior experience with a destination. Further discussions are provided in the main body of paper.
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