Abstract
Financial well-being is a crucial aspect of individuals' lives, and in an era dominated by social media, it is imperative to understand the influence of social media marketing on financial well-being. This chapter presents a comprehensive analysis of this relationship, incorporating a review of existing literature, empirical research findings, and insights into the future implications of social media marketing on financial well-being. Financial well-being is a multifaceted construct encompassing individuals' perceptions of their financial security, satisfaction, and overall financial health. In the contemporary digital age, social media has emerged as a pervasive and influential platform shaping various facets of modern life, including the financial domain. This chapter presents a comprehensive analysis of the intricate relationship between social media marketing and financial well-being, shedding light on its nuances, implications, and future trajectories.
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