The impact of social media influencers on viewers’ inspiration towards tourism destinations and revisit intention: a combined PLS-SEM and NCA approach

The role of electronic word-of-mouth (EWOM) in enhancing the image of tourism destinations and influencing tourists’ revisit intentions has been widely examined in the tourism literature. However, few studies have explored the moderating effect of EWOM on the relationship between destination image and tourists’ revisit intentions. Furthermore, few studies have investigated these relationships in the context of Tra Vinh Province, Vietnam, an emerging and strategically significant tourism destination known for its unique cultural and natural attractions. To address this research gap, the present study aims to assess the impact of EWOM on destination image and tourists’ intention to revisit, with a particular focus on its moderating role in the relationship between these two variables. A quantitative research approach was applied to achieve the research objectives. A total of 500 questionnaires were distributed to tourists visiting ten major tourism attractions in Tra Vinh Province, which were randomly selected from a total of 71 attractions. Each site received 50 questionnaires to ensure diverse representation. After data collection, 347 completed questionnaires were deemed valid and usable for analysis, yielding a response rate of approximately 69.4%. To examine the moderating effect of EWOM, hierarchical multiple regression analysis was employed as the primary statistical technique. The empirical results provide compelling evidence supporting the significant role of EWOM in shaping tourists’ perceptions and behavioural intentions. First, the findings indicate that EWOM positively influences the image of a tourism destination at the 1% significance level, with a coefficient of 2.881. Similarly, EWOM significantly enhances tourists’ intention to revisit a destination, as demonstrated by a coefficient of 4.502 at the 1% significance level. Second, EWOM is found to moderate the impact of destination image on tourists’ revisit intentions, with an interaction effect of 0.101 at the 5% significance level. These results highlight the critical function of EWOM in reinforcing positive destination perceptions and encouraging repeat visits. From a theoretical perspective, this study extends the existing body of tourism literature by providing empirical evidence on the moderating role of EWOM in the relationship between destination image and tourists’ revisit intentions. This contribution adds a new dimension to tourism marketing research, emphasizing the interactive effects between digital consumer communication and destination branding. From a managerial standpoint, the findings offer valuable insights for tourism policy-makers and destination managers in Tra Vinh Province. By leveraging EWOM strategies, such as encouraging positive online reviews and engaging with tourists through digital platforms, tourism stakeholders can enhance a destination’s image and foster greater revisit intentions among visitors. Consequently, implementing targeted eWOM initiatives can serve as a key strategy for sustainable tourism development and increased competitiveness in the Vietnamese tourism industry.

The primary aim of this study is to explore the influence of social media on university students' revisit intention in sports tourism, using Expectation-Confirmation Model and the Uses and Gratifications Theory. A structured questionnaire was distributed to a random sample of 435 students from three universities in Hubei Province to measure their self-reported responses across six constructs: perceived usefulness, information quality, perceived enjoyment, electronic word-of-mouth (eWOM), satisfaction, and revisit intention. Employing a hybrid approach of Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN), the study explains the non-compensatory and non-linear relationships between predictive factors and university students' revisit intention in sports tourism. The results indicate that information quality, perceived enjoyment, satisfaction, and eWOM are significant direct predictors of revisit intention in sports tourism. In contrast, the direct influence of perceived usefulness on revisit intention is insignificant. ANN analysis revealed the normalized importance ranking of the predictors as follows: eWOM, information quality, satisfaction, perceived enjoyment, and perceived usefulness. This study not only provides new insights into the existing literature on the impact of social media on students' tourism behavior but also serves as a valuable reference for future research on tourism behavior.

This study aims to determine the impact of social media, customer experience and servicescape on revisit intention in marine tourism objects at Akkarena Beach, Makassar and to determine the factors that impact the interest in revisit intention to Akkarena Beach, Makassar. This research was conducted from January to March 2021. The type of research used is associative. The research data was collected using the interview method and the distribution of a list of questions (questionnaires) distributed to 94 respondents who had visited the Akkarena Beach marine tourism object and active users of social media. The analysis technique used is multiple regression to prove the research hypothesis. Data that has met the validity test, reliability test and classical assumption are the processed to obtain a regression equation. The results of this research indicate that the impact of social media, customer experience and servicescape together has a positive and significant effect on revisit intention with a value of Fcount 11,403 > Ftable 2,709. The partial test shows that social media, customer experience and servicescape each have a positive and significant effect on revisit intention. Social media variabels have a positive and significant effect on revisit intention, it is seen from the value of Tcount 2,893 > Ttable 1,9864 with significance 0,002 < 0,05. Customer experience variabels have a positive and significant effect on revisit intention, it is seen from the value of Tcount 4,038 > Ttable 1,9864 with a significance 0,000 < 0,05. Servicescape variabels have a positive and significant effect on revisit intention, it is seen from the value of Tcount 2,984 > Ttable 1,9864 with a significance 0,004 < 0,05. The value of Adjusted R Square obtained from the Determinant Coefficient (R2) test on the revisit intention of 0,651 explains that 65,1% in revisit intention is able to be explained by variables are social media, customer experience and servicescape, while the remaining 34,9% us explained by other variables that are not investigated in this research.

This study attempts to determine tourists’ re-visit intention towards community based tourism destinations in the context of a developing country. Tourists’ anthropogenic value, hedonic value and destination attachment are investigated to determine what contributes to tourists’ re-visit intention. In this study, a causal research design was adopted, and employed descriptive and Partial Least Squares-Structural Equation Modelling (PLSSEM). This study surveyed 216 tourists from different community-based tourism destinations in Sarawak, Malaysia. Findings of this study provide partial supports towards the effect of anthropogenic value and hedonic value on tourists’ re-visit intention towards community-based tourism destinations, mediated by destination attachment. The study suggests to practitioners that it is crucial to understand the impact of tourists’ anthropogenic value and hedonic value, as well as destination attachment and re-visit intention, especially, in developing effective marketing strategies for better market segmentation and targeting. Thus, the outcome of this study will help to expand the current knowledge on similar areas of community based tourism destinations, and contributively effect of anthropogenic value, hedonic value and destination attachment on re-visit intention towards community-based tourism destination in a developing country context.

This study attempts to determine tourists’ re-visit intention towards community based tourism destinations in the context of a developing country. Tourists’ anthropogenic value, hedonic value and destination attachment are investigated to determine what contributes to tourists’ re-visit intention. In this study, a causal research design was adopted, and employed descriptive and Partial Least Squares-Structural Equation Modelling (PLSSEM). This study surveyed 216 tourists from different community-based tourism destinations in Sarawak, Malaysia. Findings of this study provide partial supports towards the effect of anthropogenic value and hedonic value on tourists’ re-visit intention towards community-based tourism destinations, mediated by destination attachment. The study suggests to practitioners that it is crucial to understand the impact of tourists’ anthropogenic value and hedonic value, as well as destination attachment and re-visit intention, especially, in developing effective marketing strategies for better market segmentation and targeting. Thus, the outcome of this study will help to expand the current knowledge on similar areas of community based tourism destinations, and contributively effect of anthropogenic value, hedonic value and destination attachment on re-visit intention towards community-based tourism destination in a developing country context.

The revisit of tourists can effectively reduce the market cost of tourism destinations and maintain stable tourist sources, which is an important index to evaluate the development potential of tourism destinations and judge the stage of their life cycle. Taking cultural heritage tourism destinations as research sites, based on the ABC attitude model, this paper explores the influence mechanism of authenticity on revisit intention and the mediating effect of place attachment and the moderating effect of variety-seeking. The results show that the influencing factors and mechanism of revisit intention of tourists in cultural heritage destinations conform to ABC attitude model, which is a continuous process of cognition-affect-behavior sequence. Both objective and existential authenticity have significant positive effects on revisit intention. Place attachment plays a partial mediating role between objective authenticity, existential authenticity and revisit intention. Variety-seeking moderates the effect of objective authenticity on revisit intention. The lower the level of Variety-seeking, the stronger the positive relationship between objective authenticity and revisit intention.

PurposeThis study examines the influencing factors of smart technology use behaviour (STUB), influencing tourist satisfaction and enhancing revisit intention for the Chinese tourism destination. Further, the moderating role of place attachment on the relationship between STUB, tourist satisfaction and revisit intention has been examined.Design/methodology/approachThe study employs quantitative methodology by incorporating the planned behaviour theory to develop the hypotheses. Using an online survey link, 409 responses were collected from the tourists employing a non-probability convenience random sampling technique.FindingsThe partial least squire-structural equation modelling (PLS-SEM) results show that social influence significantly affects STUB, tourist satisfaction and revisit intention. Also, the anticipated positive behaviour has positive and significantly affects STUB and revisit intention. Finally, the findings show that tourist satisfaction significantly affects revisit intention in the tourist destinations in China.Research limitations/implicationsA quantitative research design was applied, employing a random sampling technique, and surveys were conducted with tourists only in current research. However, future research can incorporate a wide range of methodology by collecting data from other tourism stakeholders to have an in-depth evaluation of repeat visitation behaviour. Future research can enhance the current conceptual framework by including other relevant variables like negative anticipated emotions at other locations, as the current study was conducted in the Chinese context.Originality/valueThis research adds value to the tourism destination to formulate tourist satisfaction and revisit intention. Implications are provided for a more nuanced understanding and effective planning in tourism destinations while considering smart technology use.

It is still rare for research to include the concept of halal tourism in measuring the destination image and using the halal destination image as a function of the revisit intention. By looking at the importance of measuring revisit intention as part of tourism marketing, this study aims to analyze: (1) the direct effect of e-WOM on the halal destination image; (2) the direct effect of e-WOM on revisit intention; (3) the direct effect of the halal destination image on the revisit intention; and (4) the indirect effect of e-WOM on the revisit intention, through the halal destination image. The study was conducted on 100 tourists who has visited and seen social media of tourist destinations in Sumenep Regency. Data analysis was performed with Path Analysis. From the analysis, the results obtained that e-WOM has a direct effect on the halal destination image. The halal destination image has a direct effect on the revisit intention at tourist destinations in Sumenep Regency, and the halal destination image mediates the indirect effect of e-WOM on the revisit intention.

A tourism that relied on nature-based tourism (NBT) was not enough as a reason for revisit intention. Revisit intention are the key of tourism sustainability. This study aim to determine cultural background as personalities of tourism destination. The objectives are to justify the tourism destination culture personality relevant for destination personality measurement which seen from culture perspective. Through destination personality approach, this study investigates the role of tourism destination culture personality to strengthen the effect of tourist engagement and memorable tourism experience which can lead to a higher revisit intention considering the match between destination image and tourist’s self-concept. Tourism destination culture personality is a concept that integrates the concepts of destination personality and Hofstede's dimension of culture to describe the unique cultural identity of a tourism destination. In this matter, 259 respondents from a single nation was involved to evaluate 15 scale items of tourism destination culture personality and the framework of current research. Results show that all scale items of tourism destination culture personality were valid. The SEM-PLS and The importance-performance map analysis (IPMA) justified that tourism destination culture personality is essential concept for optimizing the relationship between tourist engagement and memorable tourism experience on revisit intention. Moreover, the tourism destination culture personality has È-Shape curvilinear relationship on the tourist engagement and revisit intention which projected. The last, these results were assessed by robustness and configuration tests to reduce the possibility of error regarding our findings. Overall, this study contributes to the extant literature on tourism destination culture-personality by constructing a composite picture of tourism destination culture-personality dimensions on the tourist’ engagement, memorable tourism experience and revisit intention of NBT. The study’s theoretical contributions, its restrictions and practical implications for NBT operators are further discussed.

The Lon-Malang Beach tourist destination can be an alternative natural tourist destination for local tourists, domestic tourists and even foreign tourists. Various factors encourage tourists' interest in returning to visit the Lon-Malang beach destination because of the availability of various games. The destination image and transportation infrastructure, as well as social factors such as the friendliness of the population, provide a positive experience for tourists. Therefore, this research explores the relationship between destination image, accessibility, and tourist experience on tourists' revisit intentions through tourist satisfaction as a mediator. The quantitative method used in this research is the SmartPLS 4.0 application. Data collection was carried out using a questionnaire from 190 visitors to the Lon-Malang tourist destination who participated in this research. The research results show that destination image has a positive and significant effect on tourist satisfaction and revisit intention. This research also found that transportation infrastructure had a positive and significant effect on revisit intention, but did not have a significant effect on visitor satisfaction. Furthermore, tourist experience has a positive and significant effect on tourist satisfaction and revisit intention. The results of this research will inspire governments, policy makers and tourism management to develop tailored program responses.

Rimbun Conservation Village is one of the tourist attractions in South Tangerang that offers the concept of ecotourism with a variety of activities in it. This research was conducted to determine the effect of tourist attraction and destination image on Revisit Intention at Rimbun Conservation Village. This research uses a type of quantitative descriptive, with 131 respondents who had visited Rimbun Conservation Village. Data analysis techniques used in this study include validity test, reliability test, mean descriptive analysis test, classic assumption test, coefficient of determination test, multiple linear regression test, F test, T test using the SPSS version 25 programme. Based on the results of research conducted with the T test, it shows that there is no effect of tourist, and there is an influence of destination image on revisit intention in Ecotourism Kampung Konservasi Rimbun. Then based on the results of the F test, it shows that there is an influence of tourist attraction and tourist destination image on revisit intention in the Rimbun Conservation Village. The coefficient of determination test results of this study indicate that the tourist attraction and destination image variables have an influence of 40.4% on revisit intention. The results of multiple linear regression tests show that tourist attraction and destination image have an influence on revisit intention. Based on the results of this test, hopefully Rimbun Conservation Village can maintain and further develop its attraction and destination image, in order to increase the probability of revisiting intention.

Mount Bromo is one of the most famous tourist destination in Indonesia. Many tourist are willing to make revisit to Mount Bromo more than once. This research is quantitative and explains the condition of each variable and the effect of tourism attractiveness variables and destination image on revisit intention with tourist satisfaction as an intervening variable. The population of this study is tourists who visiting Mount Bromo between November 2018 - December 2018, while the samples used were 385 people from visitors to Mount Bromo. The number 385 is obtained after the calculation is done using the Lemeshow formula. The method of collecting data using a questionnaire and using the purposive sampling method. In analyzing data this study uses path analysis. The findings in this research are: (1) Tourism Attractiveness has a positive and significant effect on tourist satisfaction ; (2) Destination image has a positive and significant effect on tourist satisfaction; (3) Tourism attractiveness has a positive and significant effect on revisit intention; (4) Destination image has a positive and significant on revisit intention; (5) Tourist satisfaction has a positive and significant effect on revisit intention; (6) Tourism attractiveness and destination image has a positive and significant effect on tourist satisfaction; (7) Tourism attractiveness and destination image has a positive and significant effect on revisit intention through tourist satisfaction Keywords: Tourism Attractiveness, Destination Image, Revisit Intention, Tourist Satisfaction DOI : 10.7176/EJBM/11-11-12 Publication date : April 30 th 2019

Mega shopping malls technology-enabled services influence tourists shopping behavior as Jumbo malls offer a broader range of products and services with innovative features that impacts revisit intentions. This study’s novelty is the research on mega shopping malls as literature lacs it. Travel, leisure, and tourism sectors have gained balanced attention, and scholars have contributed with academic research perspectives. Mega malls in modern cities attract tourists that help foster economic development with revisit intentions. Technology-enabled products influence sustainable tourists’ experiences. Despite broad investigative studies on tourists’ experiences, literature shows little regarding tourists’ shopping experiences in mega shopping malls that lead to reviewing tourist destination choices. This narrative research explores how shopping malls attributes influence tourists’ behavioral intentions in mega malls’ shopping environments that satisfy them for revisiting intentions in the future. Doha city is an economic hub that plays a crucial role in the economic and social development of the region. The city lies on the sea and has many mega shopping malls that offer technology-enabled products and services to attract regional and global tourists. It boosts sustainable economic activities, climate change, and environmental protection concerns. The city of Doha oscillates widespread beaches, and its mega shopping malls are famous as tourist attractions for domestic, regional, and global travelers. As an independent and economically affluent country, it has its take on attracting tourists. The study aimed to examine the revisiting behavior of Doha tourists with destination revisit intentions. A pleasant shopping experience in sizeable technology-enabled shopping malls is critical for tourist satisfaction. The trust, perceived value, and environmental effects affect tourists’ revisit intentions. Other factors include high spirits, excitement, new tourist destinations, and visiting friends. External factors include a preference for natural and historical destinations, technology-enabled facilities, infrastructure, safety, affordability, comfort, budget range, and sociocultural factors. The study recommends future inquiries based on factors that empirically test mega malls’ technology-enabled product effects on tourists’ behaviors. The findings not only contribute to tourists’ experiences in mega shopping malls and revisit intention literature but also provide implications’ for officials and policymakers to articulate policies that promote tourists’ mega-mall shopping experiences and destinations.

Protection motivation theory is applied in this study to examine the perceived risk of tourists’ toward Covid-19. This study aims to investigate social media’s effect on customer engagement toward the brand and the impact on revisit intention. This study examines the perceived risk of tourists related to Covid-19, Post-Traumatic Stress Disorder (PTSD), and revisit intention tourist destination to develop a theoretical framework and define tourist behavior related to Covid-19, to contribute to related literature. The structural equation approach or PLS-SEM (partial least squares – structural equation modeling) is adopted to verify collected data from shopping destinations in Daerah Istimewa Yogyakarta. The finding shows that positive and significant social media affect customer brand engagement, affecting revisit intention in the post-pandemic era. Thereupon, the finding shows the positive effect of customer brand engagement on revisit intention. Afterward, the finding indicates the indirect effect of social media on revisit intention mediated by customer brand engagement. In consequence, the social media effect on revisit intention is more prominent with the enhancement of customer brand engagement during the post-pandemic era. Furthermore, this study discovers that perceived risk related to Covid-19 has positive effects on PTSD. Further finding shows that post-traumatic stress disorder has negative effects on the revisit intention of the tourist destination. It is caused by the destination being visited by a group of people from different nationalities, ages, and cultures, rapidly spreading viruses such as Covid-19.

The increasing number of domestic tourist visits has had a positive influence on tourist destinations in Bali, one of which is the Tanah Lot tourist attraction after two years of the tourism industry being closed due to COVID-19. Tourism Destination Areas Tanah Lot needs to increase the number of visits by providing an experience and good service quality so that tourists intend to visit again. The purpose of this research is to explain the role of destination image in mediating the influence of tourist experience and service quality on Revisit Intentions. This research was conducted at Tanah Lot Tourism Destination Areas. The sample in this study was 200 respondents who were domestic tourists who visited Tanah Lot Tourism Destination Areas using the purposive sampling method. This study uses a tool in the form of a questionnaire that is distributed directly to tourists. The analysis technique used is SEM-PLS. The results of this study indicate that 1) tourist experience has a positive and significant effect on revisit intention, 2) service quality has a positive and significant effect on revisit intention, 3) tourist experience has a positive and significant effect on destination image, 4) service quality has a positive and significant effect on intention revisit, 5) destination image has a positive and significant effect on the revisit intention, 6) destination image is able to partially mediate the effect of tourist experience on the revisit intention, and 7) destination image is able to partially mediate the effect of service quality on the revisit intention. Based on the results of the research, Tanah Lot is able to provide meaningful experiences and is able to provide services accurately so as to increase the revisit intention. There is a need for improvement in tourism management by adding a play area for children, increasing supervision of tourists to maintain cleanliness, and increasing supervision of cleaning duties to maintain the surrounding natural environment