Abstract
This paper considers a secondary low-carbon supply chain consisting of one manufacturer and one dual-channel retailer. The four game models of retailer in the two-channel unified pricing and separate pricing and the two power structures dominated by manufacturer and retailer are constructed. The paper analyzes and compares the choice of retailer pricing methods under the same power structure and the optimal decision of supply chain members under different power structures. Research shows that a retailer is more willing to choose separate pricing under the same power structure, and pricing methods have no effect on the manufacturer. Under different power structures, retailer gains more when he leads the supply chain. For the manufacturer, when the carbon emission reduction investment cost coefficient is small (large), manufacturer gains more when retailer (self) dominate.
Highlights
With the rapid development of the global economy, the continuous increase in greenhouse gas emissions has caused a huge impact on our society and the environment
Research shows that a retailer is more willing to choose separate pricing under the same power structure, and pricing methods have no effect on the manufacturer
The pricing method does not affect the manufacturer’s setting of wholesale price, nor does it affect the level of carbon emission reduction
Summary
With the rapid development of the global economy, the continuous increase in greenhouse gas emissions has caused a huge impact on our society and the environment. Liu et al (2019) studied the channel selection and channel cooperation strategy issues of low-carbon emission reduction manufacturer. Yu et al (2019) studied the impact of consumers’ low-carbon preference differences on manufacturer’ dual-channel supply chain pricing strategies. The above research on dual-channel low-carbon supply chain mainly focuses on channel selection, coordination and pricing strategies, and does not involve power structure issues. Zhou et al (2017) discussed the supply chain emission reduction and pricing decisions considering the dual-channel separate pricing of carbon allowance retailer. This article takes the retailer’s dual-channel low-carbon secondary supply chain as the research object, considers consumers’ low-carbon preferences and channel preferences, and studies the impact of pricing methods and power structures on the performance of supply chain members.
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