Abstract
This research paper attempts to reveal the level of innovation types in Jordanian services companies. It also investigates the relationship between the overall innovation and profitability in these services companies. Innovation types have been measured through a questionnaire distributed to the members of Securities Depository Center SDC - Public Shareholding Companies – Service Sector. Profitability has been measured through the mean of net profits after taxes for the two years 2018 and 2019. The research findings indicate that innovation types in these companies is slightly below the average level. The results of research also indicate that there is a statistically significant positive impact of overall innovation on profitability of Jordanian services companies. The research concludes that investment in innovation is a key pillar for profitability of business companies.
Highlights
Performance in terms of profitability varies from one company to another
The overall innovation consists of the six proposed types of innovation, namely: product innovation, service innovation, process innovation, system innovation, approach innovation and culture innovation
Based on the findings of this research, all types of innovation contribute to profitability and performance in general
Summary
Performance in terms of profitability varies from one company to another. It is worth to know the nature of relationship between innovation and financial performance profitability. This research paper aims to examine the level of innovation types in Jordanian services companies. Lee & Garretta, 2017; Crowley, 2017; Hanif & Asgher, 2018; Verdu-Jover, Alos-Simo & Gomez-Gras, 2018; Mahmoud, Hinson & Anim, 2018; Rajapathirana & Hui, 2018; Maier, 2018; Gustafsson, Snyder & Witell, 2020; S. It aims to investigate the impact of the overall innovation, which incorporates the six types of innovation, on profitability of these services companies
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