Abstract
External and internal factors affect firms' diversification patterns. Two patterns of diversification are prevalent in many industries: domestic diversification through the pursuit of different products and international expansion. An earlier study reasonably predicted telecommunication firms' diversification patterns based on their expected growth and the regulatory environment they face. This study applies the framework from the earlier study to the pharmaceutical industry. The results correlate well with expected diversification patterns.
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More From: Journal of Pharmaceutical Marketing & Management
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