The impact of global identity on the adhesion to pro-climate behaviours / El impacto de la identidad global en la adhesión a las conductas pro-clima

Globalization has affected, perhaps more than any other force, the way people live, configure their physical environment, create the institutions that govern their activities, and build the markets in which they exchange resources, goods, and services. Economic and cultural exchanges brought about by waves of globalization have led to changes in consumer demographics and psychographics, i.e. changes in consumer aspirations, motivations, and behaviour. Advances in technology, transportation, global exports, and media innovation have made global flows of information, products, and services more widespread and rapid. Cultural exchanges not only contribute to the formation of an expansive culture but also affect the psychological and social identity of people. Globalization promotes the free exchange of ideas and communication throughout the world, which leads to an increase in people’s awareness of the world around them as a whole. Globalization leads to the formation of the general consciousness of people about humanity. In its purest form, this common consciousness of people about humanity is called «global identity». The article aims to consider global identity as a type of social identity. Research methods applied: analysis and generalization of scientific literature to clarify approaches to defining the essence of global and local identity; theoretical generalization for formulating conclusions about global identity as a type of social identity. The psychological effects of local culture on identity are just as effective as the effects of global culture on identity. Local identity can take many forms, from ethnicity to nationality to even smaller local identifications such as neighborhood.

Global issues such as environmental problems and climate change, require collective efforts. Global identity has been linked to the promotion of pro-environmental behavior by international and environmental organizations. In environment-related research, this all-inclusive social identity has been consistently related to pro-environmental behavior and environmental concern, but the underlying mechanisms are not well understood. This current systematic review seeks to examine past studies across disciplines that have reported findings on the relationship between global identity and the constructs of pro-environmental behavior and environmental concern and to synthesize findings on the potential pathways behind this relationship. Thirty articles were identified through a systematic search. We found that most studies reported a positive correlation, and the effect of global identity on pro-environmental behavior and environmental concern was stable across studies. Only nine of the studies empirically examined the underlying mechanisms of this relationship. Three major themes of these underlying mechanisms emerged: obligation, responsibility, and relevance. These mediators highlight the role of global identity in pro-environmental behavior and environmental concern via how individuals relate to other humans and how they appraise environmental problems. We also observed a heterogeneity in measurements of global identity and environment-related outcomes. As a topic of interest in multiple disciplines, a variety of global identity labels have been adopted, such as global identity, global social identity, humanity identity, Identification With All Humanity, global/world citizen, connectedness to humanity, global belonging, and psychological sense of global community. Self-report measures of behavior were common, but observations of actual behavior were rare. Knowledge gaps are identified, and future directions are suggested.

ABSTRACTA major effect of globalization is one that occurs on the self-concept. This is especially the case for young consumers, and particularly for millennials. Despite this cohort’s idiosyncrasies, little attention has been paid to the study of their consumer identities, an important aspect of self-concept. The current research addresses this gap by examining the way millennial consumers’ global and national identities help explain two attitudinal outcomes associated with globalization: materialism and consumer ethnocentrism. Data were collected from millennials in two distinct socio-cultural contexts. A key finding suggests that distinct contexts (i.e., collectivist and ethnically homogeneous vs. individualistic and ethnically diverse) exhibit differences in the formation of materialism and consumer ethnocentrism among millennials. Additionally, results indicate that for similar consumer segments, each context’s configuration of millennials shows differences in global and national identities. Implications for future researchers and practitioners are discussed.

PurposeWhile an increasing number of global brands are of emerging country origin, research about emerging global brands remains scare. The purpose of this paper is to provide the first theoretical effort to understand how consumers in the developed regions evaluate global brands from emerging countries. Building on globalization and social identity theory, the paper aims to shed light on the effect of global identity on consumer attitude toward emerging global brands, the process of such effect, and the boundary condition for it as well.Design/methodology/approachThe authors used two non-student surveys in the USA and UK in which respondents’ global identity was measured and two laboratory experiments in which respondents’ global identity was primed. The operationalization of dependent variables is also divergent, either directly measuring attitude toward the global brands from developing countries or measuring consumer relative evaluation. Convergent results were reported from four studies.FindingsThe results show that when consumers’ global (vs local) identity is accessible, those from developed regions will show more favorable evaluations of global brands from emerging countries. And this effect is mediated by the positive association between global identity and globalization. Further, this effect emerged when consumers view global and local cultures as compatible with each other but disappeared when consumers view global and local cultures as oppositional to each other.Practical implicationsThe findings have practical implications for global brand marketers from emerging economies to enter developed country markets, and to make their brands real global. Specifically, global identity consumers should be targeted and the compatible view of global and local cultures should be pronounced.Originality/valueFocusing on global brands from emerging countries, this paper examines the global identity effect in developed country markets for the first time. The finding add new knowledge to the literature of globalization, global branding, and assimilation effect of global identity, and help to reconcile the heated debate on whether country of origin is still relevant to the globalized world.

Globalization is defined for individuals as their connectivity in global networks. Social identity is conceptualized as attachment and identification with a group. We measure individual involvement with global networks and local, national, and global social identity through a questionnaire. Propensity to cooperate is measured in experiments involving local and global others. Firstly, we analyze possible determinants of global social identity. Overall, attachment to global identity is significantly lower than national and local identity, but there is a significant positive correlation between global social identity and an index of individual global connectivity. Secondly, we find a significant mediating effect of global social identity between individual global connectivity and propensity to cooperate at the global level. This is consistent with a cosmopolitan hypothesis of how participation in global networks reshapes social identity: Increased participation in global networks increases global social identity and this in turn increases propensity to cooperate with others. We also show that this model receives more support than alternative models substituting either propensity to associate with others or general generosity for individual global connectivity. We further demonstrate that more globalized individuals do not reduce contributions to local accounts while increasing contributions to global accounts, but rather are overall more generous. Finally, we find that the effect of global social identity on cooperation is significantly stronger in countries at a relatively low stage of globalization, compared to more globalized countries.

<p>The article examines the relationship between individual values and the ethnic, social, and global identities of Russian high school students. In the context of social self-determination and the identification of individuals with various social groups during the transition to adulthood, it is essential to explore the resource potential of different types of social identity in relation to the motivational and value dimensions of personality. The sample comprised 155 participants from Moscow (54% female), 156 from Smolensk (63% female), and 173 from Khabarovsk (66% female), all aged 15 to 18 years and identifying as Russian. Respondents completed the S. Schwartz "Portrait Value Questionnaire" (PVQ-RR) and the modified “Identification with Humanity” (IWAH) technique by S. McFarland, as adapted by T.A. Nestik. As a result of regression analysis, it was determined that the primary predictor of ethnic identity among Russian high school students, regardless of their region of residence, is the meta-value of Conservation. Conversely, the primary predictor of global identity is the meta-value of Self-Transcendence, which aligns with findings from similar studies with adults. We identidied a number of correlations of individual values with three types of identity specific to each sample. The interpretation of the research results considered the socio-economic context of the regions studied.</p>

Two studies establish distinct types of social and collective identities (Study 1) and describe dimensions that differentiate among identities (Studies 1 and 2). In Study 1, individuals (N = 50) sorted 64 social identities on the basis of perceived similarity; 259 respondents provided trait property ratings of the identities. Cluster analysis indicated 5 types of social identity: personal relationships, vocations/avocations, political affiliations, ethnic religious groups, and stigmatized groups. Multidimensional scaling analysis shows that identities differ on several trait properties, including desirability and collectivity. In Study 2, 171 people rated the similarity of identities within a specific cluster; 193 respondents provided trait property ratings. Results indicate that different trait properties are relevant to each cluster. The theoretical importance of distinguishing among forms of social identification is stressed

Individuals who identify themselves with humanity as a whole tend to be more prosocial in a number of different domains, from giving to international charities to volunteering for humanitarian causes. In this paper, we show that global identity is "inclusive" in character. That is, rather than neglecting or diminishing attachments to local and national groups, identification with all of humanity encourages individuals to embrace local and national goals at no lesser intensity than they embrace global goals. We have done so using experimental data on social dilemmas at the local level and nested social dilemmas at the local and national level, as well as at the local and world levels. Experiments were conducted with adult samples in the United States, Italy, Russia, Argentina, South Africa, and Iran. We show that the higher the identification with global collectives, net of identification with local and national collectives, the higher the cooperation at the local, national, and world levels. Conversely, local social identity is not significantly associated with cooperation at any level of interaction, while national social identity, net of local and global identification, tends overall to have a negative correlation with cooperation, particularly at the local level. We also show that individuals with strong global identity are significantly more optimistic of others' contributions than individuals with lower levels of global identification, but they are as accurate as others in predicting others' cooperation at the local and national levels. Their forecast error is instead systematically larger than that of all others for cooperation at the world level.

Background: Students' adaptation to the educational institution's social environment during difficult educational transitions is an important indicator of their success. Students can achieve full adaptation by identifying themselves with the social environment of the higher educational institution that is provided the developed social identity. So, the study aimed to empirically identify the psycho-social adaptation of students with different types of social identity during the transition to study in a higher educational institution.
 Methods: The research used standardized psychodiagnostic methods-questionnaires: "Methodology for studying social identity Schneider, L.B., & Khrustaleva, V. V.", " Methods of diagnostics socio-psychological adaptation of Karl Rogers and Rozalin Diamond (adaptation of A. Osnizkij)", " Method of Research of Students Adaptability in the Higher Educational Establishment T.D. Dubovitskaya, A.V. Krylova".
 Results: The obtained results revealed that students with a high level of positive identity have the highest indicators of socio-psychological adaptation and adaptability to higher educational institutions (p≤0.001). Students with identity diffusion have low socio-psychological adaptation and adaptability to learning (p≤0.001). The correlation analysis revealed statistically significant (p≤0.001) correlations between the type of social identity and adaptability to higher educational institutions. Correlations were also found at a high level of significance (p≤0.001) between the type of social identity and socio-psychological adaptation of students. It is empirically proven that the type of social identity affects the psychosocial adaptation of students during a difficult educational transition. Students with a high level of identity have a high psychosocial adaptation and adaptability to higher educational institutions.
 Further Implementation: The obtained results will contribute to developing a system for improving the psycho-social adaptation of students during the difficult educational transition through the development of social identity.

Cognition of causes, consequences and responses to climate change is considered as an important determinant of decisions made by any organisation on climate change mitigation behaviour (CCMB). There is, however, scant empirical information on the role of cognitive factors on tourist hotel managers’ CCMB. A cross sectional survey was therefore conducted in a stratified random sample of 70 medium to luxury-priced tourist facilities with 182 managers. Data was collected from three managers in each sampled establishment using self-administered questionnaires. A beta regression model was used to establish the role of cognitive factors on CCMB. The study identified efficiency and curtailment practices as two categories of CCMB. In addition, the results revealed that the managers had moderate scores on CCMB. Moreover, the different dimensions of cognitive factors had divergent associations with both categories of CCMB. Cause knowledge was positively associated with both curtailment and efficiency CCMB. Consequence knowledge was negatively associated with curtailment but positively with efficiency practices. Response knowledge had no relationship with curtailment practices but had a positive association with efficiency CCMB. Findings indicate that policy frameworks to enhance CCMB among key decision-makers need to integrate cognition of climate change as a critical factor that can be improved through training and awareness creation efforts.

Purpose The purpose of this paper is to provide a perspective on the Strizhakova and Coulter article in this issue, with particular focus on the conceptualization of local and global identities. Findings Strizhakova and Coulter (2019) offer valuable service in their discussion of the conceptualization and measurement of local and global identities. The authors suggest that local identity should not always be reduced to a local-as-national identity, but may be relevant as a sub-national or regional identity. The authors also find that another relevant identity-relevant construct is that of consumer disidentification that represents active rejection of one’s national identity as opposed to the passive disinterest represented by the unengaged category. Originality/value This commentary offers a new perspective to the local-global identity discourse by integrating consumer disidentification as the active rejection of identity.

Collective efforts of the world community are required to mitigate global climate change. Understanding oneself as part of this world community might be crucial for individual behavior change reducing carbon emissions. We examined whether a global identity (i.e., the identification with all humans and a concern for their well‐being) is related to self‐reported climate‐protective behavior in two studies. In a German quota sample (N = 498), global identity was positively related to the personal and societal relevance people attributed to the issue of climate change and self‐reported climate‐protective behavior directly and indirectly through personal and societal relevance attribution. In a U.K. quota sample (N = 400), global identity was positively related to the relevance people attributed to a received news text on climate change. Moreover, global identity was positively related to three observed indicators of climate‐protective behavioral intentions after reading the news text, either directly or indirectly through relevance attribution. These results affirm the importance of a social identity perspective on climate protection. We suggest that the causal effects of global identity and ways to promote its cultivation should be investigated in more depth in future research.

Social identities, climate change denial, and efficacy beliefs as predictors of pro-environmental engagements

<p style="text-align: justify;"><strong>Objective.</strong> To identify the role of commitment to various forms of social activity in the expression of student youth identities and their consistency. <br><strong>Background.</strong> Social activity is the sphere of socialization of young people. Therefore, in the process of its implementation, various socio-psychological formations of the individual are formed. One of the most important is social and personal identity, considered in this study as the effects of social activity. The most important task is to study the role of involvement in various forms of activity in the formation of social identity and the stability of the personal role identity of young people. Such scientific knowledge will allow to establish the potential of social activity in the formation of youth identity. <br><strong>Study design.</strong> The factor structure of social identity and the relationship between types of identity and forms of social activity were studied. To establish the types of identity, factor analysis was used, the presence and nature of the relationship were recorded through correlation and regression analyses. <br><strong>Participants.</strong> 442 residents of Russia (average age 21,8; 33,5% men, 66,5% women). <br><strong>Measurements. </strong>Questionnaire, including 18 scale questions, meaningfully describing the forms of social activity (R.M. Shamionov, etc.); 17 categories of social identity, identified on the basis of preliminary piloting; methodology of stability of personal-role identity (E.A. Petrash, V.B. Nikishina). <br><strong>Results. </strong>Various categories of social identity form 4 enlarged groups (types) based on factor analysis. Various forms of social activity of young people form 4 enlarged groups (types) based on factor analysis: identity – personal, Internet-user, political and civil-family identity. The effects of combinations of different forms of social activity is the formation of a particular type of social identity. Forms of social activity explain from 21% to 36% of variations in social identity. The most pronounced relationship between the stability of personal-role identity was found with civic identity. <br><strong>C</strong><strong>onclusions.</strong> The inclusion of students in certain forms of social activity can contribute to the formation of various types of identity and achieve a certain level of them. It is also established that the consistency of personal-role identity is positively conditioned by religious and family-household activity, and protest, spiritual and leisure forms contribute to its decrease.</p>

This article is an analysis of the theory of cultural identity by Zheng Xiaoyun, a distinguished Chinese philosopher. His theory of cultural identity presented here gives a new perspective to the study of cultural identity. Zheng Xiaoyun's work The Theory of Cultural Identity has won recognition with Chinese academia and has been widely cited there, yet it is little known abroad, Russian academic thought included. Zheng Xiaoyun investigates the relations between cultural and national identities, stating that culture revolves around cultural identity. He comes to the conclusion that cultural and national identities are determined by the cultural development of individuals and society in general (horizontal determination) as well as by the global identity coming into being (vertical determination). His novel ideas and insights add to the academic discussion of the problems of identity. The comparison of Zheng Xiaoyun’s ideas and the theories of Russian and foreign researchers shows notable distinctions: western authors tend to look into psychological aspects of identity, Russian research focuses on its cultural dimension, whereas in China maintaining one’s cultural identity in a changing world is the key problem of identity research. In his works Zheng Xiaoyun studies the functionilg of cultural identity in an alias language environment and explores how strong national identity and values determine the life of a group. Key topics in Chinese identity research today, such as regional identity and Asian identity, call for an in-depth analysis of national and cultural identity and tap from the works of Zheng Xiaoyun. The comparative analysis has proved that his ideas on determining the foundations, mechanisms and types of cultural identity corresponds with other academic traditions. However, Zheng Xiaoyun’s study outlined in this article brings about novel structural approaches to the analysis of the dynamics of identity creation. Following on from the principles of historicity and objectivity, the philosopher develops the basic prerequisites for combining structural and cognitive approaches in studies of modern national and global identities.