The Impact of Founder Gender and Gender Anonymity on Online Fundraising: Evidence from a Field Experiment

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Abstract This study investigates the impact of founder gender and gender anonymity on online fundraising through a field experiment conducted by Pitch Perfect, a platform connecting founders and potential venture capital (VC) investors. The platform randomly assigns seasoned VC investors to conditions where founder gender is either revealed or kept anonymous. Analyzing 159 matched investor-founder observations, we predict and find that investors express a higher level of intention to invest in female founders than in male founders, but only when the founder gender is revealed. Furthermore, we observe that when founder gender is revealed, investors tend to assign higher ratings to female-led projects in the relatively subjective area of problem quality, but not in the relatively objective area of solution quality, as compared to male-led projects. Such differences in ratings no longer exist when the founder gender is not revealed. These results suggest that in online VC settings, investors are more likely to favor and invest in female founders, even when there are no actual characteristic differences between female-led and male-led projects. This finding has implications for both the literature on founder gender effect in fundraising and platforms aiming to create a gender-neutral investment environment.

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