The Impact of Film Factors on Destination Image and Travel Intention: A Comparative Study Between Vietnamese and Korean Film Industry

Promoting travelling intention within social media is significant for stakeholders to grasp a new tourism market and cultivate a new model for development of tourism industry. This study aims to understand path of destination image affecting travelling intention, and to investigate the mediation role of perceived value, furthermore, to uncover the role of moderator of situational involvement. This paper conducts a survey on tourists visiting Guilin, collecting 435 questionnaires, and uses the structural equation modeling method to explore how the image of the tourism destination affects tourists’ willingness to travel. The research results indicate that cognitive image, emotional image, and projected image all have a significant positive impact on perceived value, perceived value as a significant mediator to bridge the relationship among the destination image and tourists’ travel intention. Furthermore, situational involvement plays a negative moderating role in the mediating effect of emotional value. This study endeavor will serve to enrich the understanding of perceived value theory, destination image theory, and tourism consumer behavior theory. It will also provide theoretical foundations and policy recommendations for guiding tourism consumer behavior, analyzing destination image perception, and destination marketing.

This study aims to investigate direct effect of electronic word of mouth on destination image and travel intention, direct effect destination image on travel intention, and indirect effect of electronic word of mouth on travel intention through destination image. Data were collected through by online questionnaires with a total sample of 155 respondents. The sampling technique used purposive sampling, with criteria are people who have never been visit to Dempo Mountain area, age criteria among 18-35 years old, living in Palembang City, and who had seen content regarding tourist attraction of Dempo Mountain area in social media. Data analysis used descriptive analysis and path analysis with SPSS program. The results of this study showed that: electronic word of mouth has a positive and significant direct effect on destination image and has a positive and significant direct effect on travel intention, destination image has a positive and significant direct effect on travel intention, and electronic word of mouth has an indirect effect on travel intention through destination image.

Purpose This study explores the mechanisms by which online attention, destination image, and perceived value influence tourists' travel intentions, as well as the configurational pathways that promote or inhibit travel intentions, providing a new perspective for tourism marketing strategies in the digital age. Design/methodology/approach This study uses fsQCA to identify the pathways that influence tourists' travel intentions, collecting 238 valid responses through questionnaires. It examines how six factors—social and information attention, cognitive and affective image, functional and social value—affect these intentions, uncovering a complex causal mechanism. Findings The study reveals that no single necessary condition dictates tourists' high or low travel intentions. High travel intentions are driven by two distinct pathways: one where cognitive and emotional images interact, and another where emotional image and social value intersect. Low travel intentions stem from a singular pathway characterized by the joint absence of social attention and cognitive image. Practical implications The findings of this research demonstrate that tourism destinations and organizations need to strengthen their brand image and emotional connection with tourists. This study also shows that personalized services and special events contribute to building emotional connections, allowing tourists to feel a sense of belonging and happiness during their travels, thereby enhancing their loyalty and satisfaction. Originality/value This study applies fsQCA to the tourism industry, providing a new analytical perspective, revealing the asymmetric logic of causal relationships in tourism behavior, and providing a detailed understanding of the formation of travel intentions.

<em>Tourism has been one of the sectors hardest hit by the coronavirus outbreak, with many tourist destinations empty. As countries around the world enforced travel restrictions and the introduction of large-scale social regulations (PSBB) forced people to stay at home in Indonesia. The pandemic has changed the order of social life and society. Among those most affected are the economic and tourism sectors including Kawasan Kuliner Pasar Lama in Tangerang City. The purpose of this study is to find out the influence of Knowledge of COVID-19, Knowledge of Tourism, Tourist Experience towards Travel Intention to Kawasan Kuliner Pasar Lama. This study uses a quantitative research method with survey technique. The respondents are selected using the technique of non-probability sampling especially purposive sampling. The questionnaire were filled up by 301 people who have already experienced visiting and are familiar with Kawasan Kuliner Pasar Lama. The data collected was analyzed with the structural equation model. From the analysis result, this study found that Knowledge of COVID-19 has no influences Attitude of Risk Aversion, Knowledge of Tourism has influences Attitude of Risk Aversion, Tourist Experience has influence Destination Image, Attitude of Risk Aversion has negatively influences Travel Intention, Destination Image has influences Travel Intention. The managerial implications of this study The government and management center can give more socialization about COVID-19 to the owner of the store/restaurant and visitors. Government and management centers can train the owner store/employee of food stalls/street vendors/labor worker. Meanwhile, from theoretical implications This study analyzes the correlation between Knowledge of COVID-19, Knowledge of Tourism, and Tourist Experience as independent variables with Attitude of Risk Aversion, Destination Image, and Travel Intention as dependent variables.</em>

A conceptual framework was proposed to examine the inter-relationships among non-behavioral destination familiarity (self-described, educational, and informational familiarity), destination image, and travel intention in the context of US tourists visiting Singapore. A total of 313 usable online survey responses were collected via Qualtrics; the data were analyzed through Partial Least Square Structural Equation Modeling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA). The results confirmed that informational familiarity and self-described familiarity all positively influenced prospective US tourists’ destination image perceptions and travel intentions. The findings concluded that destination familiarity, specifically non-behavioral aspects played important roles in shaping tourists’ perceptions and decision-making. Moreover, the cognitive destination image can be influenced by affective destination image, and the former was key to influence tourists’ travel intention. The joint analysis of PLS-SEM and fsQCA provided a fine-graiend insights into the variable relationships. Managerial implications are proposed for tourism organizations to understand tourists’ behaviors better.

Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination image because of its huge impact on satisfaction and recommendation intentions. In this study, we identified event quality of mega sport events as a key antecedent that influences destination image.Objective: This study was undertaken to investigate the structural relationships between event quality, destination image, tourist satisfaction and recommendation intention with emphasis on the mediating effect of tourist satisfaction on relations between destination image and recommendation intention in the context of mega-scale sporting events.Method: Responses obtained from 342 international tourists visiting Pyeongchang, South Korea were collected and analysed. The validity and reliability of the involved measures were examined through conducting confirmatory factors, Cronbach’s alpha, and correlation analyses. A structural equation modelling analysis was conducted to investigate the relationships between the research variables.Results: The results were: (1) Event quality is a critical factor in influencing destination image, (2) destination image acts as an antecedent of tourist satisfaction and recommendation intention, (3) tourist satisfaction leads to recommendation intention and (4) tourist satisfaction partially mediates the relationship between destination image and recommendation intention. The practical implications were: (1) Destination marketers should utilise the Olympic legacy, (2) destination marketers should actively use social media to improve the destination image, and (3) local authorities should improve accessibility of destination through the construction of transportation infrastructure.Conclusion: It is meaningful to: (1) include event quality in tourism destination image-satisfaction-behavioural intentions models, (2) mega sporting events should be considered important aspects of marketing strategies aimed at improving destination image and its relevant variables and (3) we reveal empirical evidence that tourist satisfaction partially mediates the relation between destination image and recommendation intention. Accordingly, this article provides a step towards a richer and more inclusive understanding of destination marketing strategies.

Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach

Tourism destinations are the important research objects of tourism geography. And destination songs, as a media of tourism destination image, play a very important role in it. Based on the SOR model, this study constructs a theoretical relationship between destination song perception and tourism intention. A total of 317 valid questionnaires were collected from potential tourists through the Internet and SPSS v.26.0 and AMOS v.24.0 were used for data processing to verify these theories. The study found that destination song perception has a positive effect on travel intention, emotion induced, and destination image perception; Emotion induced has a positive effect on destination image perception and travel intention; Destination image perception has a positive effect on travel intention. Emotion induced and destination image play a mediating role individually and play a chain mediating role together in the effect of destination song perception on travel intention, and there is no significant difference between different mediating effects. This study attempts to explain the influence of destination songs on the travel intentions of potential tourists, and might be used for tourism destination marketing, especially in creation, promotion and management of destination songs.

Although TikTok recently emerged as a travel marketing medium, how TikTok influences tourists' perceptions of travel experience and travel intention remains unclear. This paper addresses this void by constructing a structural model that delineates the mechanism by which the involvement of social media influencers with TikTok influences tourists' travel intention through authenticity and destination image. A questionnaire survey follows the positivist research philosophy and deductive research approach. The questionnaire was distributed among 384 tourists, and the data was analysed using partial least squares or structural equation modelling. Findings revealed that social media influencers' involvement with TikTok increases object-based and existential authenticity and cognitive and affective images of travel experience, ultimately influencing travel intention. Moreover, object-based and existential authenticity and cognitive and affective images of travel experiences mediate the link between social media influencers' involvement with TikTok and tourists’ travel intentions. The results add to tourism marketing literature by blending authenticity with the cognitive-affective model in the context of TikTok travel marketing in Sri Lanka.

Although the constructs of country image and destination image are useful in predicting tourists’ travel intentions as evidenced by prior research, less academic attention has been paid to the role of the media in tourism literature, especially to negative or misleading media coverage. Due to the 2019 novel coronavirus (COVID-19) outbreak in Wuhan city, China has been declared a public health emergency of international concern by the World Health Organization. Since then, the widespread disease has filled major international media channels. However, a large proportion of media coverage surrounding COVID-19 has negatively affected China’s destination image and potential visitors’ travel intentions due to headlines such as ‘Chinese virus pandemonium’. Such language may diminish tourists’ intentions to visit China and tarnish the country’s image. By proposing an image model, we delineate a direct association between China’s country image, destination image, and travel intention in this article. We further consider misleading media coverage as a moderating role in this relationship. Academic and practical implications are also discussed based on the proposed framework.

Perceived risk clearly impacts travel behavior, including destination selection and satisfaction, but it is unclear how or why its effect is only significant in certain cases. This is because existing studies have undervalued the mediating factors of risk aversion, government initiatives, and media influence as well as the multiple forms or dimensions of risk that can mask its direct effect. This study constructs a structural equation model of perceived risk's impact on destination image and travel intention for a more nuanced model of the perceived risk mechanism in tourism, based on 413 e-questionnaires regarding travel to Chengdu, China during the COVID-19 pandemic, using the Bootstrap method to analyze suppressing effect. It finds that while perceived risk has a significant negative impact on destination image and travel intention, this is complexly mediated so as to appear insignificant. Furthermore, different mediating factors and dimensions of perceived risk operate differently according to their varied combinations in actual circumstances. This study is significant because it provides a theoretical interpretation of tourism risk, elucidates the mechanisms or paths by which perceived risk affects travel intention, and expands a framework for research on destination image and travel intention into the realms of psychology, political, and communication science. It additionally encourages people to pay greater attention to the negative impact of crises and focuses on the important role of internal and external responses in crisis management, which can help improve the effectiveness of crisis management and promote the sustainable development of the tourism industry.

<p>Aceh is the only province in Indonesia legally allowed to implement sharia law across all sectors, including the tourism industry. This study aims to analyze factors influencing Muslim-Friendly Tourism (MFT) in Aceh. Specifically, it examines the direct and indirect relationship between MFT with travel intention, destination image, and tourist attitude. Data is gathered through a questionnaire survey among 150 respondents that were selected using the convenience sampling method. To explain the tourist’s travel intentions, this study develops and tests a multiple regression analysis using the extended hierarchical linear modeling. Seven hypotheses were proposed regarding the relationships between MFT, tourist attitude, destination image, and travel intention constructs. The empirical results from the structural model suggest that MFT, destination image, and tourist attitude significantly influence travel intention; destination image and tourist attitude are the perfect mediators in influencing the MFT on travel intention to Aceh. These results have the implication in improving the promotions of tourism destinations in Aceh and developing more effective halal tourism positioning strategies for Aceh in particular and Indonesia in general.</p>

Perceived risk clearly impacts travel behavior, including destination selection and satisfaction, but it is unclear how or why its effect is only significant in certain cases. This is because existing studies have undervalued the mediating factors of risk aversion, government initiatives, and media influence as well as the multiple forms or dimensions of risk that can mask its direct effect. This study constructs a structural equation model of perceived risk’s impact on destination image and travel intention for a more nuanced model of the perceived risk mechanism in tourism, based on 413 e-questionnaires regarding travel to Chengdu, China during the COVID-19 pandemic, using the Bootstrap method to analyze suppressing effect. It finds that while perceived risk has a significant negative impact on destination image and travel intention, this is complexly mediated so as to appear insignificant. Furthermore, different mediating factors and dimensions of perceived risk operate differently according to their varied combinations in actual circumstances. This study is significant because it provides a theoretical interpretation of tourism risk, elucidates the mechanisms or paths by which perceived risk affects travel intention, and expands a framework for research on destination image and travel intention into the realms of psychology, political, and communication science. It additionally encourages people to pay greater attention to the negative impact of crises and focuses on the important role of internal and external responses in crisis management, which can help improve the effectiveness of crisis management and promote the sustainable development of the tourism industry.

The impact of country image and destination image on US tourists’ travel intention

PurposeThe study aims to explore the effects of photograph quality on visual appeal, perceived usefulness and viewers' travel intentions from rational and irrational perspectives while simultaneously providing some references for the management and marketing of tourism destinations.Design/methodology/approachThe study comprises four experiments combined with structural equation modeling to explore the influence mechanism of photograph quality on travel intentions.Findings(1) Higher-quality photographs offer greater visual appeal and perceived usefulness to viewers, and these relationships are moderated by the photograph source. Specifically, high-quality photographs generated by other tourists have more visual appeal and perceived usefulness to viewers. However, there are no significant differences in the impact of low-quality photographs generated by other tourists and destination marketing organizations (DMOs) on visual appeal and perceived usefulness. (2) Visual appeal and perceived usefulness significantly affect viewers' travel intentions, and visual appeal positively affects perceived usefulness. (3) Travel experience positively moderates the effects of visual appeal and perceived usefulness on viewers' travel intentions.Originality/valueThe study explores the effects of the visual appeal (irrational factor) and perceived usefulness (rational factor) associated with photograph quality on viewers' travel intentions. Photograph source and travel experiences have moderating effects on this influence mechanism.